A food truck is akin to a restaurant on wheels. It has a number of distinct benefits over usual eating places. A food truck can depart to where its customers are. It has quite low overhead, as compared to a restaurant, and involves far fewer staff. Nevertheless, a food truck is a business that needs lots of work and concentration, particularly in the first pair of years. Its holders put in long days but have some problems akin to restaurant owners, like slow seasons, awful weather, and slow economy.
The food truck trend is far-reaching the nation! They are cute, cheap and very much easier to own as compared to a fully-staffed eatery in any city. Not only this, but these food truck owners know a lot of thing or two about marketing.
Think about an average restaurant website as well as social media presence, they are pretty awful. It is hard to manage marketing operations when your managerial staff expends the greater part of its time inside the kitchen, organizing the staff schedules as well as mingling with the consumers. This is not a problem particularly with the restaurants. It is an innate problem throughout every business model. The food truck can educate us a lot about social media marketing.
Food truck owner are continuously involved with their customers as they have to be. They are a moving objective!!! Consequently, they have to continuously stay in contact with their consumers by means of their social channels. They on a regular basis keep their location updated and also they keep updated menus, deals as well as local partnerships from their Facebook, Twitter etc. accounts.
Let us have a look at some points on how to run a successful food truck business:
(1) Marketing yourself: Food trucks are just microcosm of an eatery. The most booming eateries all have particular brands. In present age, marketing is all free of cost.
(2) Increase your income streams: The top brands in the food truck business all have exclusive brands, and they have taken benefits from those brands by growing their income streams.
(3) Never be a hardhead: Always be prepared to modify the locations and transfer your operating hours, if it is not working or the sales are not doing well.
(4) Two is superior to one: As the food truck experts are probable to hunt you out, you will have superior success if you pair with some other mobile trucks at a particular place.
(5) Networking: Grand businesses are constructed on a network. You get a lot of referrals, event requests, catering jobs as well as opportunities to wholesale. Construct partnerships along with the influencers in the society.
(6) Charges: Ensure that you are having a superior product, and then charge suitably.
(7) Spend in your staff. Employee revenue creates a weight on you to continuously re-train and also makes your operating costs up. If you are constantly training your employees, it will price you a point on your outcome.
Check out this 2014 shocking wedding statistics infographic.
The wedding budget breakdown is according to The Knot web site. Crazy expensive!
2013 National Average Spend vs. 2012 National Average Spend
Overall Wedding (excluding honeymoon) $29,858 $28,427
Venue (reception hall) $13,385 $12,905
Photographer $2,440 $2,379
Wedding/Event Planner $1,874 $1,847
Reception Band $3,469 $3,084
Reception DJ $1,038 $988
Florist/Decor $2,069 $1,997
Videographer $1,700 $1,619
Wedding Dress $1,281 $1,211
Groom’s Tuxedo $248 $230
Wedding Cake $546 $560
Ceremony Site $1,793 $1,711
Ceremony Musicians $588 $554
Invitations $443 $453
Limousine $732 $708
Favors $281 $289
Rehearsal Dinner $1,184 $1,135
Engagement Ring $5,598 $5,431
Catering (price per person) $66 $63
Officiant $260 $246
Figures based on respondents who hired a professional vendor for the service.
The mobile internet is on a very high usage in the modern times that allows the people to surf the net continuously. Keeping pace with this sort of trend, the marketing strategists are also in the urge to explore a strong platform to accomplish the business publicity goals. The SnapChat app is the new innovation that can offer a positive solution to the business promotion goals. Here are some excellent ideas to promote your business using this app.
Maintain Connectivity with the Clients
Clients and business associates are extremely important for every business organization. Maintaining continuous contact is absolutely important to keep going. The SnapChat app allows the business owners to develop customized pictures and interesting stuff and send it to the group of people at an instance to show that you consider them extremely important.
Develop Video to Promote your Brand
The SnapChat features let the business owners to record video commercials with the help of the touch button feature. These videos can later be edited as per requirement and used as advertisement material for online marketing.
Send Digital Coupons to the Niche Buyers
The buyers are always prompted to purchase the products, if there are coupon codes available that allows them to spend less and shop more. It is quite easy to generate digital coupons with SnapChat. Develop a discount code offer and take a picture with the camera. Now, using the SnapChat send this image to the group of customers you want to send the codes.
Allow People to Share Your Business Stuff with their Associates
SnapChat allows the people to recommend the products, generate comments, reviews, images and even videos and share it with their friends and associates. This sort of sharing paves the way for brand promotion.
Organize Contests to Attract Customers
Contest and prizes always attract mass attention. If you declare giveaways to the contest winners, increased number of new audiences will take an interest in the products. Along with the prizes, you can also offer free product samples that help the users to first try it for free and then purchase.
Send Customized Messages to the Customers
Traditional boring messages fail to impress the customers. Today, the newsletters, messages for mobile internet users need to be very catchy and innovative in terms of contents and appearance. The SnapChat allows the business owners to develop interesting look and feel of the contest and offer snaps that can instantly attract them.
Showcase Newly Launched Product Images and Description
Buyers are always interested to find information about the newly launched products and services from the brand they like. If you provide such information before they search for it, then that will impress them greatly and also benefit the sales.
Promote Insider Story to Create an Impression
Customers always value the insider story or the latest events. You can generate videos and snippets of the ongoing procedures. Share these with the regular followers to gain additional attention.
Regulate Customer Care Services
You can easily regulate customer care services using SnapChat. For instance, if your business offers skincare treatment, then you can set a periodical notification system to inform the customers to book an appointment for the next session.
Announce Special Offers
People are generally interested in a seasonal sale, festive offers and similar announcements. Explore these events to offer and reward special prizes, free gifts and other tempting goodies for the long term buyers who are important to your business.
Today the market competition is growing tremendously. The cost of advertising and marketing is also increasing. The presence of the SnapChat app is a boon for the business owners to resort to the cost effective promotional measures to establish brand image and raise sales.
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Need unique ways to promote or market your business? Try using Snapchat, here’s how.
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