According to comScore Bing grew 49% year over year. Google increase 21%, Yahoo -2%, ASK 12%, and AOL -20%. May be it’s how Microsoft branded Bing to stand out from Google. Google is minimalist. Bing has pictures, the results feel cleaner, and it’s as good as Google. New research coming out of Wunderman might support this. Wunderman has found a link between brand building and search engine use by consumers. “Loyal users of Bing, Yahoo! and Google were found to have distinct characteristics that benefit some brands more than others (http://www.prnewswire.com/news-releases/research-by-wunderman-finds-link-between-brand-building-and-search-engine-use-by-consumers-83883392.html).” This research is very interesting. Check it out here.