Are Pay Per View (PPV) Networks Right For You?

PPV advertising also known as Pay Per View is growing in popularity, but probably advertising you should avoid. Since it is still relatively new there is limited competition which means that you will be able to receive better rates for your traffic using this method. The traffic is cheaper, but are advertisers getting better results than traditional pay-per-click? Some swear by PPV traffic and others say it’s a waste of time. In this article I show you how to get started with PPV traffic and what are some of the best networks and marketing tactics. Just a quick warning traffic from PPV networks is sometimes no allowed. Pay close attention to advertiser guidelines. My opinion with paid to view advertising is stay away it’s better to be safe than sorry.

When you are setting up your PPV account you are able to do more than just bid on keywords. You have the option of bidding on websites (URL’s) where you would like for your ad to be displayed. You are also able to rotate your ad copy for testing purposes which makes PPV a great deal for someone who I is just starting out and is looking to maximize their advertising budget. The obvious URLs have lots and lots of competition, but the nice part about targeting with URLs virtually any URL you can think of is fair game. For you that means it’s virtually impossible to 100% saturate the market like pay-per-click sometimes feels.

Since each network has their own approval process you will want to see the different networks first and see what the requirements are. There are a few steps that you will take initially:

Step 1: The approval process

Step 2: Choose the Offer That You Want To Promote

Step 3: Choose the Keywords (or URL’s) You Want to Bid On

Step 4: Decide On What Your Budget Is Going to be (very important step)

Step 5: Start Tracking and Testing Your Traffic

One word of advice with PPV traffic is always always set a low daily budget. Once again always have a budget! You will quickly find out if the traffic is converting or not. There is a lot of junk traffic in PPV networks.

When you set up your page you will also want to ensure that you have a creative ready to use for your campaigns.

Let’s not forget that while you are tracking you may want to consider rotating your offer, this way you can test to see which ad copy is working and which is not. You can revise and tweak as needed to ensure the highest possible conversions.

How much money you make will be determined by what offer you choose to promote, and this can vary greatly from offer to offer.

From there, you can decide which offers you want to promote and since you can choose which offers you promote you can choose to promote the higher paying offers if you would like. Choose your campaigns carefully, read the terms and conditions if you plan to run affiliate offers, pay close attention to the look and feel of the landing page, and think about your future goals with the campaign. If the point of the campaign to capture e-mail addresses for future sales or generate a quick lead?

Here is a list of the top PPV networks available at the moment according to popularity:

Traffic Vance

Media Traffic

Lead Impact

Addon Network

Direct CPV

CPV Marketplace

Megaclick

Adbrite

Clicksor

Register for the networks you are interested in and follow the steps above to get started on your next traffic campaign. There is great opportunity with PPV networks, just make sure you test lots and lots of campaigns, set a budget, and pay close attention to your landing pages. Once again my opinion paid to view advertising is stay away it’s better to be safe than sorry.

Facebook Ads CPC versus CPM – Which of the Two to Choose?

Quick Overview

Facebook has banned several accounts especially among affiliates which resulted to daily spend limits reduced. After this incident, Facebook announced via notification that they are going to change priorities on advertising which they will prioritize CPC more than the CPM advertisers. This change was imposed early on 2nd quarter of 2010 where CPC advertisers will get more clicks than CPM.

This new system will give clicks to CPC advertisers that are way more than the CPM advertisers which mean to say that if you are one of the CPM advertisers you are going to get affected more.

Comparison between Facebook CPC and CPM CTR of Identical Ads

According to recent study, the CPA ads dominated the stream when we talk about CTR but this result is not conclusive yet.

All the types of ads on the campaign being experimented followed the same pattern which results to higher CTR on CPC ad than on the CPM adverts. This is the fact found on the result of the case study but this does not mean you should change all your CPM adverts to CPC.

One of the factors that you need to consider is the cost of CPC and CPM. According to the case study, CPM ads were cheaper regardless of the fact that it has significantly lower CTR. You need to base your decision on whether you want higher CTR or cheaper CTR.

If you want cost-efficient way of advertising, you could go for the CPM bidding system despite yielding lower CTR but then again the results of the case study is not absolute. This means to say that it is still on case to case basis. But, it is for certain that CPC ads have higher CTR while CPM has cheaper cost per click.

Step-By-Step Guide How to Get Published on Amazon’s Kindle

As a person, it is our nature to have an awesome talent. One of these talents is being a writer. A writer can create novels, stories, publications, or any form of writing which can give people an outburst of emotions, which can be an outburst of hatred, happiness, sadness, love, and many more. As a writer, it is important for them to publish their own articles and be known or famous for their own creation. There are lots of ways today for these articles to be published. You can send your article to any newspaper or you ask a printing press to publish a book or collection of your stories. Or you could just do it online. You can make a blog and post your stories there. And one of the most popular ways to publish your articles online is to publish it in Amazon’s Kindle. But wait a minute, what is Amazon’s Kindle anyway and how does it work?

The Amazon Kindle is portable e-book reader. Stating it more clearly, it is a combined software, hardware and network device developed by Amazon.com in their Lab126. It uses wireless connectivity to let the users of Amazon Kindle to download, shop for, browse and most importantly to read e-books, articles, newspapers, magazines, blogs or even any other form of digital publications. Well it is very evident that a lot of writers can get their articles to be read if they post their articles to Amazon Kindle and the problem of most writers is that they don’t really know how to publish an article in Amazon Kindle.

The solution is simple. Get ready your computer and an internet connection. The next step is to go to the Amazon site and look for the Publish on Kindle link at the bottom of Features and Services on the left side of the page. Open it and you will be instructed to log in, if you don’t have an account you should be instructed to create your account. If you already have an Amazon account you will be able to publish through their Digital Text Platform. Next, type your article clearly and very importantly, type it without mistakes because Amazon doesn’t really check it out. Running a spelling check might not really give you the best results of editing the spelling so you might read your manuscript again or even ask a friend to read it too. The next step is to format your article into .txt, .pdf, or .doc or .docx. Amazon allows you to upload your book in any of these three formats. Avoiding the PDF format is a good ides. It will be hard for Amazon to format it in the Kindle format. Upload it now on the Digital Text Platform. You have the choice to publish it right away or not. Amazon has a built-in dashboard which allows users to publish content any time they want. If you are all ready to publish your book, you can click the publish button and it is published already. It will appear in Amazon after 72 hours. Your pay will be given by Amazon on a monthly basis which is 35% of the profits.

That is how easy you can publish a book in Kindle. So what are you waiting for writers, type your articles now and publish them in Kindle so that you could get known from your own publications.

How to Start Advertising on PlentyOfFish.com

Get started advertising on PlentyOfFish.com

If you haven’t started advertising on PlentyOfFish.com already, you should start now. Think FaceBook ads target users interests well, think again, PlentyOfFish takes this to a whole new targeting level. For many years now there have been a lot of improvements with regards to the world of online marketing. There are already easy and quick steps for you to have money online just like putting advertisements on a self-modified search engine, social networking site, or by investing in stock market online. One of the great achievements online, which maybe you have heard or seen before, is that you can now create advertisements online with advertisement-builder sites in just quick and easy steps. There are thousands and thousands of advertisement- builder websites to date and one of the most popular advertisement-builder websites is the PlentyOfFish.com.

Get started advertising on PlentyOfFish.com

PlentyOfFish.com is actually an online dating website for singles but the PlentyOfFish.com is also offering an advertisement service where you can build your advertisement and generally increase your revenues by up to five hundred thousand dollars a month by taking advantage on their targeting capabilities. Many business owners target their customers according to gender, age, zipcode, education, and profession so that only the visitors of the dating website Plenty of Fish that could be interested of the advertisement can see it.

To create an advertisement in the dating site PlentyOfFish.com, you just have to follow five important steps. First, you just have to open the link http://ads.pof.com/ and then you click the link “Create your First Ad”. You should see a form and complete it. After you created an account by completing the form, you simply have to log in to the system. The second step is to, create a new campaign and simply complete the required fields. The third step is to make the advertisement’s design. Add images, text and links so that it would look more creative, but make sure that they are compliant. You should see your design in the creative preview after you submit the advertisement, which would also appear the same in the dating site of PlentyOfFish.com. The fourth step is funding. Add funds to your advertisement so that it would run, and this section will also keep track in all your transactions. The “replenish my account” option would be the fifth step. This would still keep your ad running when your funds get to zero. It sure is optional but, recommended. Once you have funded your account, you are directed on the page where you usually start after you log in. There you could see all your campaigns and the reports and impressions that this add has made.  Editing and managing campaigns is one click of a link away. After clicking the campaign name, you can edit and manage your campaign already.

An example of an effective campaign would be the case study posted in rileypool.com. It makes almost two hundred dollars everyday just by advertising in PLentyOfFish.com. You can also be like him if you create effective ads with luring headlines, attractive images, and wonderful rates posted in the ad. Just look at the possibilities that advertising in PlentyOfFish.com can bring. So why not start advertising in PlentyOfFish.com? Who knows? You might earn more than a thousand dollars each day just by advertising there.

Get started advertising on PlentyOfFish.com

What It Takes To Become A Successful Niche Marketer

When it comes to online niche marketing there is probably no better way for an internet marketer to earn a substantial income online than to have a carefully chosen niche.

The reason why a niche is so important is because it allows you to tailor your marketing campaign to a narrower market. What this means is that you are able to focus more of your financial resources on a smaller group of people thereby producing larger conversions for each campaign.

Today we are going to briefly discuss what it takes to become a successful niche marketer.

Step one: Deciding on the Right Niche

Finding the right niche can be challenging, the reason it can be challenging is because you want to be able to keep your competition to a minimum, so you need to ensure that you have narrowed your target down enough to do that. But, at the same time not narrowing it down to the point where there is no longer a demand for the products that you are offering. Finding the right balance is important when determining the right niche.

Here are a few things to consider when deciding on the right niche:

• What is the demand: When you are able to determine what people are looking for, you will be able to ensure that you are able to provide them with the product that they need. One of the methods that you could use to determine what people are looking for would be to go to a popular online forum. While at the forum you could use the forum’s search feature to determine what the most popular posts are. Look at the questions that people are asking and what they are talking about. This can give you a great idea of what the demand is.
• Refine your niche: This is the point where you will start to refine your niche. If you have decided that your niche will be the dating market you can now determine which gender you would like to focus on. If it seems that men are having more trouble getting a date you might want to consider your specialization “helping men meet women.”
• Analyze: You can analyze the information in any number of ways. There is software that you could use to help you to streamline the process, or you can run a keyword search or you could visit the affiliate websites like “Clickbank” to see what products are selling with the highest “gravity.” This gives you a great idea of what products you will want to consider promoting as well as which niches are the most profitable.

Step Two: Selecting the Right Product

As I briefly mentioned before finding the right product can be done in a number of ways. You can use software to assist you or you could visit one of the affiliate sites like “Clickbank” and run a search on the target niche you were looking for. You will want to change the search settings to search by “gravity” what this means is the highest selling product will show up in the results.

When you review the topic you will get a better idea of what products have the highest conversions and this may even help you to decide which product is the right product for your selected nice.

Step Three: Putting it all Together

The mistake that many online marketers make is they believe that since they are promoting affiliate products all they have to do is purchase some Google PPC and they will make sales. This is a very costly mistake.

Establishing an online presence is the best way to ensure that your affiliate links get seen and get clicked. Create mini websites that provide some information about the product, or something that is helpful to the prospect. This way when the prospect is trying to decide where they are going to purchase their information from, your name or your website comes to mind.

It is all about putting the “right information” in front of the “right audience” that is how you put it all together and that is what it takes to become a successful niche marketer.

How to Increase Your Business By Getting Listed on Groupon.com

If you are a business owner, you must have heard about the popular coupon sites such as LivingSocial and Groupon. If you are a business owner you can’t afford to overlook these sites. CashSherpa.com outlines how you can get listed on Groupon, Living Social, or other social media sites and sky rocket your business.

These sites offer an outlet for businesses to offer huge discounts on products or services to be presented to a much wider audience. A specific number of users have to register for the offers to take effect and this motivates users to promote a business and its products. Find out how to market your business using sites like Groupon and Living Social, while offering a deal a day to customers. When your business is featured on these sites, this will help you to significantly increase your customer base, even though you have to share revenue and forfeit profit margins. The following will outline some of the ways your business could benefit from an association with these sites. In the event that you have many finished product that is not selling, then this would be a good opportunity to clear out the warehouse. This is very important, especially if you have to pay a significant amount of money to keep this inventory. This will be an excellent tool if you believe discounted sales can lead to more customers returning to your store to get more products at a high price. In this instance, you can think about the discount as well as the revenue shared as a cost to get customers. Even when some customers might not return following the initial sale to get certain products, they could be tempted to purchase more when it’s time to redeem on the coupon site. For instance, if you give two for one meal at your restaurant using the coupon site, the customer may also purchase a snack or drink at the regular price. If you’re able to make up for the reduced profits that you can get from the coupon marketplace with additional sales at full price, then this would allow you to win big. Another benefit of using sites like Groupon is to attract a younger demographic. The majority of the users on the sites are young with 68 % in the age from 18 to 34. As a result, this will be the ideal way for you to get your services and products to target demographic. It is possible to find other highly targeted demographic groups with about 77 % female, so ensure that you check the different markets to find the right one for your business. Finally, when it comes to a new business or one that is relocated when you use these marketplace this will be the ideal way to get familiar with a larger group of customers. In addition, whenever someone gets an excellent deal they generally tell others about it. Basically, this will be a relatively affordable way for you to expose products to new customers and sit back while word of mouth marketing effectively grows your business. What if your company doesn’t get accepted on Groupon.com or Living Social? This happens quite frequently. Your business doesn’t fit the criteria of what these social media sites are looking for. Don’t fear there are many copycat sites. For example I’ve heard of a junk removal company that got rejected by Groupon.com. They simply contacted their local paper that ran social media/Groupon type deals online and in the local newspaper.

Where there’s a will there’s a way! Social media marketing takes persistence, results come with persistent and sustained effort. Now go out there and get your company listed on Groupon, Living Social, or the hundreds of copycat sites.

Every business owner is always looking for free or cheap ways to market their business. The most popular way that increases business is the word of mouth. Social networks are also part of that. Twitter and facebook are the most popular ones.

Many people use facebook several times daily.  It is the most popular social networking websites today. This is one of the best places to market your business and reach thousands of users who are there to check out whatever you have to offer.

As with other ways of marketing you need to know some tips to market on facebook and get the results you’re looking for.  Make your profile and profile picture interesting and make it look more personal then business.  Add friends and accept friend requests to build your list of customers. Use the Wall to let your friends know about your product and services but don’t spam as people will unfriend you.  Use photos and albums to show your products. Some people don’t read but pictures attract them so they’ll read what you have to offer.

Fan pages are designed for businesses, brands and product etc. This is the best way to promote your business online and gain popularity.  Encourage people to become fans of your page and keep entertaining them by uploading pictures and videos. Fan pages can be seen by anyone on the internet.

Keep your marketing stuff unique and exciting. No one likes to read or look at boring content.  Offer something different so your fans will come back for more.  To stand out in the crowd, use big profile pictures.  Another great tip is to tag fans in photos.  There are many many ways to market on facebook. Try these few tips and watch your business gain popularity.

Marketing on Twitter

Marketing on Twitter can be very effective for your business. But the trick is to follow some steps to avoid spamming. If you keep spamming your followers will stop following you. Keeping your followers informed of your latest updates is important so use those 140 characters in a way that won’t seem forceful or a spam.

To get a maximum effect on your business through Twitter is to follow a few steps that will boost your business. Sign up for a twitter account and use your real name as the user name instead of business name. This helps build creditability.  Start by following the people you know. You can send as many tweets as you want but every tweet is limited to 140 characters.  Twitter also lets you post links which is a great way to let your followers know about your website and promotions.

If you twitter a few times a day, promote your business once or twice between ten or fifteen tweets. Don’t use your links every time you send a tweet.  Do some @whoever replies to the people you follow. That way when they reply, other people might see it and there’s a chance they’ll follow you too. Use tinyurl.com link to have more free space for what you have to say in your tweet.

Tweet about topics that you think your customers will be interested in.  If they like your tweets they’ll “retweet” your message and you’ll have a more chance of increasing your customers.

How Vegas Does Marketing Right!

I just got back from the Consumer Electronic Show and I was thinking on the plane how Las Vegas restaurants, shops, casinos, and even how conventions like CES market themselves. I think in a lot of ways Las Vegas business’ do marketing better than anyone else. Take for example this e-mail from Wynn I just received. It’s definitely eye catching and makes you want to click through. When I think of Las Vegas and marketing I think of classy (Not talking about the product here), appeals to emotions, and always provocative.  It’s about selling a version of reality you can’t get anywhere else. Think about it and apply it to your business!

Best Dividend Paying Stocks

Your bank pays you almost nothing to keep your hard earned money at their branch. The national average for a high-yield savings account is 0.16%. Think a CD will give you a better rate? 1 year CDs pay 0.45% on average.  One of the best ways to put your money to work is by investing in safe dividend paying stocks. Please do your own research first, but two stocks I invested in recently include Waste Management (WM) and real estate investment trusts American Capital Agency (Nasdaq: AGNC).

American Capital Agency

AGNC yields a whopping 19.7%. A REIT pays such a high dividend because they must pay out 90% of their taxable income. Right now REIT are borrowing cheap short term cash and using it to purchase long-term real estate-based assets. Interest rates WILL rise and their dividend yield will drop.

Waste Management

Waste Management (WM) is a safer beat and pays a modest 3.62% dividend.

For more information and more ideas visit this informative article about dividend paying stocks http://www.fool.com/investing/dividends-income/2010/11/16/the-most-outstanding-dividend-stock-i-know.aspx