I’ve written about Gravis Marketing services recently, now I’d like to bring Gravis social media tracking, analytics, and influence marketing to my readers attention. Do your own research, I use Gravis Marketing as an example for those business owners that are on the fence as to hire a marketing agency or not. Gravis is a great example of what a full service marketing agency can offer. Check out Gravis Digital Command Centre:
Why Social Media Marketing?
Anyone can run a social media marketing campaign the question is can you get it to convert? If it’s converting are you tracking what’s working and what is not? This is something a marketing agency like Gravis can help you with. “The GDCC is a development from Gravis Insights Australia (GIA) in partnership with our IT partners Knowledge Partner Professionals (KPP) to deliver our clients the 21st century digital ‘listening’ technology to analyse the sentiments users and the public feel towards their brands.”
I’ve heard social media marketing described like playing the piano. Anyone can make noise, but only a truly talented person can make music. Social media is a tool, just like a piano that takes skill and talent to play well.
What Gravis Command Centre Offers
“Track conversation to find mentions of the brand, products or issues being raised by the public about the brand or products. With social media command centres, each individual module offers a snippet of valuable data related to the product or business throughout the lifecycle of a campaign; whether that be political, corporate or charitable in nature. Rapid response: Allows for rumours to be quashed, issues to be fixed and status updates to be dealt with in real time. Also allows for the counter attack to be delivered when under attack from Opposition brands.”
If you would like to know more about Gravis please see previous blog article. Like I mentioned Gravis is just one of many marketing agencies for businesses and governments. I use them as an example of what a company like this can offer to expand your horizons on what’s possible. It’s up to you if you want to incorporate these tactics in your campaigns yourself or hire someone like Gravis to do it for you.
Are you looking for someone to help with your online marketing? If you answered yes there is a company called Gravis Marketing based in Australia that can help. Visit them at: http://www.gravisinsightsaustralia.com/gravismarketing
As the writer of a gadgets, technology, and marketing blog I am asked time and time again should I hire a company to run my marketing campaigns? I feel if you are talented, have the time, enjoy the process, than by all means DO IT YOURSELF! When I say yes to this questions it’s usually because one or two things. Number one you don’t enjoy anything having to do with marketing and your expertise lay elsewhere. Or number two your company is large enough that spending money on a marketing company makes no significant dent in your company profits.
Arrive at the Gravis Marketing web site and you’ll be greeted with the words, “Relationships, reputation, and results.” I’m using them as an example to illustrate my point. A company like Gravis would be a solid choice for those that meet one or both of the criteria in previous paragraph. Sometimes in order to grow a company the business owner has to get out of his or her own way.
By utilising the full potential of Gravis digital marketing the following can be achieved: “Broadcast your outreach to a wider audience and perform a digital integration with market research. Send simple automated surveys through Smartphone texts, which consumers can respond to with a quick push of a button. Delivery of information campaigns for consumers, clients and/or voters. Connect with votes on a personal basis and capture technically savvy consumers that never pay attention to printed materials.” Gravis Marketing can do everything from creating new web sites, social media channels, or just website copy/digital media copy for existing websites/social media channels.
Connect with Gravis on Facebook: https://www.facebook.com/GravisInsightsAustralia/
What Else Can Gravis Do?
VOIP Dialer Software And Headphones
“Gravis can also provide you with an easy to use laptop with the hosted VOIP dialer software and headphones as a turnkey solution. Speak up to 300% more people using the hosted predictive dialer. Hosted predictive dialer has fast and easy setup with no special hardware needed. Only a headset, a computer and internet connection is needed.”
What Can This Gravis Phone Be Used For?
“Political Campaigns, fundraising, telemarketing, get out the vote, lead generation, business to business sales, appointment scheduling, collecting payments, market research, polling, charities, schools, customer service, service desks, appointment reminders, businesses or campaigns which you make many outbound calls, and collections.” The possibilities are nearly endless.
The world is moving faster than ever, choose a company that “knows this world.” Anyone looking for marketing services whether business or government should look into Gravis Marketing. It’s a company that “prides itself on professionalism, ability to adapt, courtesy, and understanding that each client is unique.” A company focused on these core values bodes well for a strong long lasting relationship.
Marketing your blog is not all that hard to do. You have to be persistent and want success however if you want your blog to do well. You cannot just make a post and forget about it. You have to continue updating your blog and marketing it so that it will become popular and one that everyone wants to read. There are other ways as well that are good marketing your blog.
Interviewing people and posting it on your blog is an excellent way to market it. Just be sure that the people that you interview pertain to the market of your blog. You want all of your posts to be relevant, including any interviews that you might do. For example, if your blog market was vacuum cleaners, and you did an interview with the owner of Hoover vacuum cleaner; that would definitely pertain to your market. If you do conduct an interview be sure to record the audio and/or video. Create a Podcast with the audio and a Youtube channel with the video.
If you hear any news on the market of your blog, be sure that you post it. Everyone loves news, and event he readers of your blog will appreciate you blogging about the current events in the market that you are blogging about. Something to keep in mind when blogging about the news is the more current the news, the better. No one wants to reread old news, so it is a great idea to try and stay as current as possible when you are blogging about the news. News is a commodity so be sure to take a unique perspective on current events. The blog should be about you, not what others are saying.
Contests are another way that you effectively market your blog. Having contests on various things would be a lot of fun, and something that will keep your readers coming back. Everyone loves to win things, and you can also make the prize that you are giving away relevant to the market you are promoting on your blog.
While good content is something that you will need for your blog, you also want to ensure that it is original content as well. You can market a blog with something that is copied and that you do not own the rights. Plagiarism will get you in trouble with search engines as well as the person that originally wrote the content. Be sure that all of your posts are ones that only you own the rights too. This is a great thing to know and do when you are marketing your blog.
Press releases are also an excellent way to market your blog. Sending out a press release or having one made for you is a great idea. You will find that they are even affordable for most budgets, and some companies offer a package deal for example, if you let us write your press release we will submit it for half price. Who could resist a deal such as that? Especially when you are budgeting and trying to get the most from your funds.
Comments on a blog are also a very important aspect of blog marketing. You will want to be sure that you always answer and acknowledge the comments that are made to your blog as well as others. When you show that you are an actual person that can hold a conversation, you are showing others that you are real and that you really and truly have the best intentions for your blog. Make sure that no comment goes unanswered. This is true on your social media accounts as well. Always respond and interact with your audience. The goal is to build your community of like minded people.
Blog marketing is not hard to do. Just be sure that you follow all of the proven and tried techniques that others are talking about and you wont go wrong. Just don?t give up and keep on marketing because it will pay off sooner or later.
With there being so many blogs out there in cyber world, how do you make yours known and get people to read it. Some people feel blogs are not as valuable as they once were, but that’s exactly why you should start your own now. The key to making your blog successful is getting it to stand out. Check out our guide to blog marketing.
There are several things that you can do to make your blog marketing a success, and we are going to cover some of them right here. The first thing that you should know is that you should have your blog URL pointing to your market. For example, if you are trying to promote and sell sunglasses from your blog, you want your URL to say www.sunglasses.blogurl.com or better yet www.sunglasses.com. Doing so will give you an extra advantage.
The next step would be to customize your blog. Rather than having the same old blog interface like everyone else has, make your unique and interesting to look at. This will also help anyone from getting your blog confused with others that look just like it. There are so many types of blog software on the market that having your own look should not be that difficult to accomplish. WordPress is our #1 choice. Pick from a large variety of free themes or choose a professional one for $50.
Keyword research is another very important part of blog marketing. If you are not using the keywords that people search on, then chances are no one is going to find your blog. Have a variety of keywords in your blog as well. Not just the same one over and over. Not everyone just uses the term ‘sunglasses’ when they are searching for shades. Keyword research is an important factor to remember. Know the market you are looking to go into.
On a recent podcast I heard a company say they transcribe all their customer service calls on their blog. This may be a great way to generate content if you own a business.
At the very minimum be sure to create a Facebook Page and Twitter Profile to promote your blog content.
Using SEO on your blog, which stands for search engine optimization is a great idea as well. SEO will help get your blog out there and read. There are many good free WordPress Plugins to help with SEO. Being as high as you can in the search engine results is something that you want.
Many people do not realize this, but having a different title tag in the HTML code on each page makes a big difference. If you have given the first page on your blog the title of sunglasses, you need to be sure that none of your other pages are named this.
Once you have done your keyword research, you will want to write content based on the research you have done. Using one or two keywords, make entries into your blog using the keywords will make it easy for your blog to be indexed under those terms. That will also result in people searching on those particular terms able to find your blog.
Blog marketing is pretty much the same as website marketing. However, if you have never had a website, and are not familiar with marketing these great tips will help you get started. Be sure that you put new entries into your blog on a regular basis as well. This will help keep you up to date and current and also will keep your readers coming back for more.
Blogging is a concept that started in late 1990s and has evolved ever since. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one?s opinion on the said topic. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. Is addition to sites like WordPress there are micro blogging sites like Tumblr. As it continues to move forward, online advertising has tapped into the blog?s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.
1. Blogging is simple. The simplest way to get your piece on the net is through blogging. No skills are necessary? an average adult can read and type, or at least click a mouse. It?s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.
2. Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promoters? claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.
3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.
4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.
5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:
-By using your e-mail. Today, blogging is overcoming the e-mail?s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.
-By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blog site. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer. Aweber is what CashSherpa.com uses to collect e-mail addresses.
-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.
-By joining a blog network ?A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.
-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.
Give your business a boost by effectively using blogging as an Internet marketing tool.
Looking for 2015 Twitter marketing tools to help you become a better social media marketer on Twitter? Here is a list of our top picks. First and foremost if you haven’t already you need to sign up for Twitter ads just visit ads.twitter.com. Drive business growth and sales 140 characters at a time. Since it’s a growing advertising platform you can drive really inexpensive clicks to your web site, Twitter profile, mobile app, or almost anything you want to promote.
HootSuite – Helps you Tweet without being there. Most social media experts will tell you it’s better to manually enter your tweets. Being an active manager of your Twitter accounts builds credibility, but if you must Hootsuite is a great option.
TweetDeck – TweetDeck helps you manage and tweet from all your Twitter accounts. This is a very useful tool.
Bit.ly – Need to shorten your Twitter URLs? Bit.ly is the way to do this quickly and easily.
FollowerWonk – Need better Twitter analytics? FollowerWonk is the tool for you. Dig deeper into Twitter analytics: Who are your followers? Where are they located? When do they tweet? Find and connect with new influencers in your niche. Use super-actionable visualizations to compare your social graph to others. This is an app by Moz.
ManageFlitter – As a new Twitter user you are capped at 2000 users. That’s why it’s so important to find out if the people you follow are actually active. ManageFlitter lets users find those inactive Twitter people. Just go to ManageFlitter.com, login using your Twitter account, at the top click on Manage the Unfollow and select quiet from the left sidebar to see the users who have not tweeted recently.
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