Qwaya Review by CashSherpa.com

When Facebook launched, it used to be a site where people would go to meet friends or post photos. Now however, with over 800 million users, it’s a major destination for advertisers. Sure Facebook itself does have some self serve advertising tools, but they are mostly manual and aimed at small businesses. There’s no large automated tools available to all, for those who need to run many campaigns and get a lot of flexibility. Anyone who tried to setup a large series of ads and compare demographics, image copy, bidding price and so on, knows that the native platform isn’t ideal. That’s where Qwaya comes in. This service builds on Facebook’s platform and adds much needed features for those looking to manage a large quantity of ads.

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The first benefit you can find when you register for an account is the ability to create an unlimited number of ads and templates. These templates can be stored in folders and quickly reused to create new campaigns. The actual ad creation isn’t different from Facebook’s platform, and simply asks you to use an image, title and description, but at least you can save them and go back when creating new ones. The other feature is the ability to bulk create. So if you need to have a lot of marketing done with slightly different demographics, it would be very painful to use the Facebook system. Qwaya makes it a lot easier. It’s also a nice way to test a large number of ads.

One area where Qwaya is providing a lot of options is with campaign analysis. Facebook’s results are fairly simple and not presented in an easy to understand manner. With Qwaya, you get full graphics which you can customize. You can compare factors like clickthrough rates, total impressions, and even import Google Analytics results from your site. There’s also a keyword tracking tool, something any Internet marketer would be familiar with, and this one allows you to track ads and see which keywords get you the most attention. You can get a good idea of the whole conversion process from a single interface, which is pretty nice.

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Overall, Qwaya is a good tool for people who want more flexibility when placing Facebook ads, and who have to run a lot of different campaigns. The service makes it a lot easier to keep track of what’s been going on and how it’s affecting your sales. The basic plan is available at $79 per month and allows you to place 50 ads per day. The premium plan is $149 and goes to 1,000 ads. With things like fast ad creation, bulk editing, scheduling, and advanced analytics options, it may be something you or your company needs if you really want to spend some time doing Facebook campaigns.

Mailbox Forwarding Review by CashSherpa.com

As everything moves online, people rely on physical goods less and less everyday. Our postal service still delivers daily mail, but chances are you and most of the connected world now rely mostly on email and other online communication mechanisms. But there are still cases where physical mail is needed. Whether that be to receive packages, or even letters from some sources that haven’t adapted yet, like bills or official correspondence from the government. That’s why a new service called Mailbox Forwarding exists. This is a review of this innovative solution, and what it can do for you.

The idea behind Mailbox Forwarding is that the company provides you with a mailing address, and then scans your mail as it comes in, then shows it to you as email. It’s a bit like a PO Box system, except more convenient, because you get an actual address, and you don’t have to go and check the box, everything is shown to you on your screen. There’s no question that it’s a lot more convenient, especially if you don’t have a mailbox right at your doorstep. Every type of delivery is accepted, from normal postal service letters and packages, to UPS and FedEX. Packages are also no problem, and a description is shown to you on your interface. Everything is accessible online from the moment it’s received at your remote address.

The cost structure is reasonable at $15 per month to get your own personalized address, and the ability to receive an unlimited amount of mail, which all gets scanned by the system and can be managed online. In this web interface, you have several options as to what you want to do with the item. You can get details about it, you can have it forwarded to your home address, or get them to shred it. On top of an added convenience, it’s also more security, since you don’t have to give out your home address. Simply give this one and people can send you mail without knowing where you live. As an added feature, you even have the ability to receive faxes through a shared or dedicated line. So this is an additional bonus that the company provides.

Overall, it’s a very interesting concept. For people wanting more security, or convenience, or simply somebody who travels a lot and can’t keep the same address all the time, this can be a useful tool. Whether it’s worth $15 per month is up to each person to decide, but it’s easy to see how it might be for those who need that type of service.

Spartan Race Overview by CashSherpa.com

If you are like me you are already planning on fun things to do this summer. If you are looking to get in shape and have fun doing it you might want to book a spot in the Spartan Race.

Have you ever watched reality shows like Survivor, where a few celebrities are put on a deserted island and told to rough it up? Or a group would be brought to a series of difficult obstacles and they would need to go through them, completing them for the amazing of the crowd? Or perhaps you’ve seen military movies where well trained soldiers go through intense training at the boot camp. If you’ve ever wanted to be in one of those positions, then thanks to Spartan Race, this may finally be your chance. Here’s what this race is about, and what you can learn from the event.

Spartan Race is an event that first debuted in 2005, and is described to be a true test of will. There’s now several races happening each year as part of the event, and they all include a combination of racing, crawling under barbed wires, going above obstacles, and more. Regardless of which event you embark on, one thing is certain, it’s going to be grueling and hard. Only the most fit physically should go into some of the more difficult ones such as the Death Race, but the entry level ones are open to the public, and thousands of people sign up to try it out. Some become legendary, winning race after race, others barely finish. It’s a race that’s harder than any other race out there, and has been featured on TV, on ESPN and other major networks.

The reason for the name is that Spartans, especially after the movie, have been equated with strength and pure force of will. The event itself was designed by seven high class athletes along with a Royal Marine to be brutal and harsh. Comparing this to trail races, mud runs, or even many boot camps, this will beat them all, and require even more concentration and physical strength. Many races can be done like the obstacle course, the Spartan Sprint, Super Spartan and even the Spartan Beast. Few can finish them all, but those who do can go on to the Death Race, the world championship of obstacle racing, and an endurance race like no other.

Even if you don’t think you have what it takes to compete, these races allow spectators and sell tickets to see people compete, and they are shown on TV. Recently, the organizers upped their prizes and offered $100,000 to the winners of Death Race. They never expected how popular Spartan Race would become, with thousands of people signing up to try their hands at this event. While this year’s final event hasn’t happened yet, they expect around 10 people finishing at the end. It will for sure be an event to watch.

Zipwhip Review Textspresso Machine at CashSherpa.com

There’s a lot of innovation going on in the mobile industry, and even something as old as SMS, or text messages, can be improved in many varying ways. That’s the thought behind Zipwhip, a Seattle startup that invented a process where text messages could be sent and received from a phone number, and relayed to a computer, whether that be a desktop PC or a notebook, via the company text messaging cloud. The idea isn’t new, but this startup is going farther with actual implementations, along with cool examples of what’s possible by combining many different technologies.

The idea behind their technology is simple, and in many ways it’s nothing new. A text message is simply a small amount of text sent from any cellphone. It goes around the network and usually reaches another mobile somewhere else. But in the middle, providers can transmit the message over the Internet as well. And that’s what this company is doing. It’s also not the first company to do this. Twitter is perhaps the most popular example, where anyone can send a tweet from a cellphone by sending an SMS to a specific number, and it gets translated into a tweet. That’s the whole reason for their low character allowance. But in the case of Zipwhip, instead of just converting the message into text, they have an API where people can build applications on top of this.

One of their most striking examples is something they showed a local TV station, and that’s the textspresso machine.The idea is that they take a normal coffee maker, then add a series of robotic arms and motors, all connected to a computer. Then, using their platform, they connect the text messages to those motors. By sending an SMS to the textspresso, they can have it make a coffee of a certain type for them. It’s a pretty impressive concept, although they only built it as a demo for their offices. They published the plans for free, but to get it, you would have to build it. Still, it’s just one example of many things possible with their platforms. For now, it seems like they are still building much of the services offered, but anyone building apps around their platform can go to the site and register.

Zipwhip isn’t the first company to dabble with SMS and probably won’t be the last. The good thing about text messages, even though it’s an ancient technology, every phone supports it, and almost everybody carries a mobile phone with them now. So as far as the small company goes, they are likely in this for the long run. For four years they have been building their text messaging cloud, and will likely innovate even more in this field in the future.