Why a New or Established Blogger Should Join Technorati

Several sources all over the internet say that technorati has becomes a mandatory thing when building a new blog or increasing a blog’s community. Simply put, it is a blog directory that helps a blog gain exposure. Apparently, when a blog becomes added to someone else’s favorites and tags, its traffic increases because those who are friends with the other blogger will be able to access your post feeds too. I am impressed by technorati’s authority in the blogosphere and looking around the system alerted me to more opportunities to interact with other bloggers. It is basically a popular search engine for blogs, and if you are an avid bloghopper, the technorati free service is for you .

It’s more than a feed aggregator, It’s a vote of confidence. Having your feed in another person’s technorati page means they are telling their own circle to visit you and also add you to their favorites. Web 2.0 is all about interaction and building communities and technorati makes introduction to a wider audience possible.

Tehnorati tags and why you should take Tagging Seriously

A Technorati tag is a keyword or category name that you associate with a blog post, an article or a whole blog. When you add someone else’s blog as a favorite on technorati, you can assign an appropriate tag that represents the blog. There is an option on a technorati member’s page to “search their favorites”, and this is where the role of tags come into play. Anyone searching for “culture” will find the posts or the blogs of those you assigned to this tag. The algorithm for this is not clear to me but as far as looking for posts about a certain topic is concerned, efficient tagging is useful. There are technorati widgets available to allow your site visitors to explore your site according to the technorati tags you assigned. Joining Technorati is easy. You just have to sign up, claim your blog (through 2 simple processes) and categorize your blogs by putting in keywords that you want your blog to be associated with.

What is technorati authority? This authority is the number of blogs linking to your blog during the last six months. The higher the number, the more Technorati Authority you have. It simply means that your blog is being talked about in other places. Every time someone mentions you in a post, or puts your link on the blogroll, you gain technorati rank. Aptly given the term “blog reactions”, this ranking system simply tells you how popular you are in the blogosphere. These system is one of the reasons why other bloggers post linkbait content, which are simply blog posts that contain strong opinions, funny stories, astounding facts and even fallacies. Sensationalism is a good way to increase your technorati authority, as more and more bloggers mention you as the source of the news.