As the economic mess continues I like how advertisers are changing the way they market to you from upbeat to now letting you know they feel your pain.

Ameritrade

Does the actor in this photo look worried?

AmeripriseTV Ad

Or Ameriprise baby boomer targeted ads where Dennis Hopper asks , “Did you really think the road to retirement was going to be easy?.” Baby boomers everywhere replying no, but I didn’t think my retirement would lose over half its value.

Compare that to the stock market boom 1999 commercials.

eTrade Monkey Commercial

eTrade Jujubes