One of my new years resolution was to push myself on the education front. I’m about half way through the book ‘Inbound Marketing Get Found Using Google, Social Media, and Blogs’ by Brian Halligan and Dharmesh Shah. The book has some book tips on SEO and Social Media Marketing, but it’s not very technical. This is good if you are a newbie to marketing, but I wish they would get past common knowledge type marketing. The stuff that most marketers know already if you have been in this field.

What is Inbound marketing

Inbound marketing is marketing that attracts visitors to your message/web site. Instead of using outbound marketing which is using traditional resources such as TV, radio, newspaper your company creates a “remarkable” message and visitors come to your companies web site which drives sales. Marketing is no longer an uninvited guest that seeks to barrage customers with marketing message after marketing message the goal is to attract the customer to your company using “remarkable content.”

Some interesting points the book makes

– Think of you web site as a hub, like New York city. You web site should be like the Grand Central Station linking Twitter, Facebook, RSS, LinkedIn, etc. All your social media accounts should intersect through your web site.

Things you should do as a marketer in this new Social Media Era

– Start a blog in sub domain example XYZ.com/blog

– Avoid free blogging sites, the goal is to OWN your OWN content

– Write White Pages (7 pages or so industry news)

– Create online videos 2-3 min. long

– Create webinars

– Create pod casts

– Create web casts

– Be an authority in your field

– You need to be or sell something remarkable

– Spend 1/2 time writing titles for blog posts

– Crate remarkable content

– Run web site through grader called http://websitegrader.com/

– Make a business FaceBook page

– Make a business LinkdIn page

– Start a LinkdIn Group

I’m not done with the book yet so please check back soon. If you haven’t done already please subscribe or comment.