Thanksgiving Day To Be The New Black Friday

Some retail stores have broken the long tradition of “Black Friday” that has been practiced over the years by opening their doors a day earlier. The decision has taken many shoppers by surprise with some embracing the move and others seeing it as a distraction on a very important day in the United States calendar. Most of the retail stores that have embraced this new strategy are the ones that usually attract long queues of customers on Black Friday even in previous years. Some of them include Target, Toys R Us, Sears, Kmart and Walmart among others.

These retail stores plan to open their doors to customers seeking bargains between eight and nine in the evening so that they can start their shopping early. For most families this time slot is when they are just finishing up their Thanksgiving dinner and can therefore rush out and do some shopping. According to the management of many of these stores that have adopted the early sales strategy, customers will have a lot more hours to shop which is a request that they have been receiving from many of their customers. During previous Black Friday sales many customers had to contend with a large number of people waiting to get into the door of a retail shop and also plan to arrive early so as to buy at items at discounted prices.

The start of sales on Thursday will enable customers to spread their shopping and have an opportunity to enjoy a variety of deals that are being offered by the retailers as an incentive for them. The larger the numbers of customers that embrace shopping on Thanksgiving Day, the better as most retailers expect to bring in a larger percentage of sales than in the previous years. In addition, retailers also see the Thursday opening as an opportunity for customers to focus on the holiday and then shop, which allows them to avoid storming stores early Friday morning. However, not everybody is impressed by this new strategy which has seen petitions being set up online on sites such as Change.org by a worker at Target who wants the retail store to open on Friday.

Will You Shop Thanksgiving Night?

Nevertheless, there are customers of these large retails stores that have fully embraced the idea and are planning to take advantage of the late night shopping. The discounts offered by the stores are also many as a way of attracting customers with some like Walmart offering items such as a TV, Blu-Ray Player and an iPad at fairly low prices for both their walk in customers and those who register online as well. At Target the deals that customers should look out for are likely to be on the Nook, Nikon camera and TVs. Furthermore, some of these retails stores will be offering deals the whole of Thanksgiving Day with exceptional deals starting later in the evening.

Overall, this change in strategy by retail stores is likely to be adopted by other retails stores that have kept to the traditional opening hours, if the demand for shopping on Thanksgiving remains high.