Top 15 Internet Marketing Trends 2013

Keeping Up With Internet Marketing in 2013

Marketing over the internet has grown in leaps and bounds just in the past few years, and 2013 promises to be no different. With Google Glasses coming out and possible the Apple Watch internet marketing is moving at light speed. In order to keep your internet business earning, you will need to keep up with the changes that are happening. Here are some of the areas of growth that you will have to keep updating in order to stay ahead in the online marketing area. The good news is when things get more and more fragmented as they are now you have more opportunities to specialize in marketing niches.

1) Website design – some people might think that maintaining a website simply means having an address and an interface which people can work with. Nowadays there are so many websites that are online, people actually have a choice when it comes to picking up sites to visit, and they go with what is more visually appealing. This comes with items such as ease of use and adaptability.

2) Visual comfort – you may think that this should go with item number 1, but this would deal more with how a person might see the site, and how easy it would be on the eyes. This is where the colors of your logo fit in, and how the psychology of colors would play with the way the site is designed (for example, red makes people hungry, supposedly, so it may go well with a site for food etc.)

3) Design innovations – there are always new ways to set up a website. Some designs are easy, while others are mind boggling. Now there’s a new thing called parallax design which makes the background move slower as compared to the foreground. It gives the site a certain type of perspective and makes the viewer think that he or she is looking into a window instead of just at a screen.

4) Mobile versions – I’m sure you have noticed by now that most people have either a smartphone or a tablet at hand, and most of the internet access passes through the mobile machine. Not all websites may be effective on a mobile, so two designs now have to be in place: for computer and for mobile. If you aren’t sure how to convert your site to mobile. Hire a contractor on Elance.com or Odesk.com.

5) Videos – It may be a sad thing, but reading is not something that the current generation really takes pleasure from. Of course the text is still important, but if there is no video that summarizes or adds information, then a huge percentage of your visitors may simply skip the website and go somewhere else. The fact is video converts. You need to add videos to YouTube, Vimeo, and others. You need to create video reviews of the products you are selling. If you need a good example of a site creating video content look at CNET’s videos. CNET has videos on everything and it’s a good site to model your videos after.

6) Internet Performance Enhancement – There are a lot of tools in the internet that offer you with leads, performance statistics and other items that would allow you to check on your subscribers and tweak your site for better performance. Look these up and figure out which would help you best, because they really do bring results. An example of performance tools include CrazyEgg.com which is eye tracking site with a free trial.

7) Paid Search – a lot of people struggle to get to the top of the search engine results, but there are some who identify the searches for their website, and then pay to have their website displayed on the right hand side of the search results. Slightly crude, also without the challenge of being the best site regarding that topic, but it gets your name on the map. Good sites to start your paid search campaigns on include Google, Bing, Yahoo, Facebook Ads, Twitter Ads, and Stumble Ads. When you create your advertising campaign be sure that you start with a low budget. Paid search can get expensive fast so start with a very low daily budget to test out your paid search campaigns. Paid search will continue as a tried and true marketing tool in 2013.

8) A world of screens – before, there was only the television. Then the personal computer came into play. Nowadays, there are different types of screens that can be utilized for marketing. Some television units even surf the internet! Consider the different screens that can see your marketing whenever you launch a campaign. It’s a nightmare right now because you have Windsocks, Adroid, Apple, Blackberry, tablets, hundreds of different mobile phones, automobile screens, Internet connected TVs, and more. Now you even have Google Glasses!

9) Social Media Information – Facebook has been a huge success, and it is not about the way people post. It’s about the way they share what they want and need. There are two ways to attack social media. Have them talk about you, which means you get recommended by your users. Or, tap into what is being talked about, and then adapt to what the people want and need. For example you sell cable service for example. Search Twitter for people frustrated with their cable service and message them with information that might solver their problem.

10) Social Media Referrals – advertising is one other reason why facebook has made such a huge earning, and they continue to dominate this business by improving the algorithms and knowing where it would be effective to leave certain advertisements. This is extremely useful for the internet marketer. To manage all these social media platforms I’d recommend using HootSuite where you can manage up to 5 social media accounts free.

11) Re-target people – people visit your website for a reason, and they leave without converting. That means they are interested, but they were not convinced. You see all this information in the cloud based tools that you could use (number 6). Then you can target these people and pop up every once in a while on their screens in order to convince them that you have what it takes to fill their needs.

12) Reaching Out Again – Some people sign up for your website, leave an e-mail address and then go inactive. A lot of them do it because they do not like what they see, while others just forget about your existence. Reach out to them, send a mail and ask for feedback. A lot of people come back to purchase because they find it nice that the marketer reached out to know more about what they want and need.

13) Using the best triad – Google, the search engine to beat at this point, has done a great job of keeping marketers on their toes. Due to the tweaks in their algorithm, the best triple threat way to get yourself on top of the charts is through great content, ethical social marketing, and a great PR program.

14) Giving credit where credit is due – you may have three or four programs running that redirect to your site. As a businessman, you would want to invest in what is effective and perhaps minimize what is not performing well. The tracking of each program’s performance may be a challenge though, so look up a good attribution measurement program to identify which is really useful for you.

15) Marketing for the Hispanics – even though there are a lot of people online all the time, studies have shown that the Hispanics spend more time online as compared to your average person. You may want to explore this market as they are also growing in population, and may be a very good customer base.

The internet marketing niche has grown, and there are now more than enough tools to make it into an effective business. The challenge is keeping up with what is present and making sure that you have a good strategy in place that would keep your business alive and earning.

One Response

  1. Kristal Parker Says:

    I am happy to say that I am an internet marketer. I have been in the business since 4 years; throughout my years I have seen ups and downs in the marketing world which is a good sign. There are many things which need to be analyzing while entering in the shopping cart business. I am happy that you have mention SMO here.

Ad

Sponsors

Newsletter

Name:

Email:

We respect your email privacy

Links



Recent Post

Tags