How To Advertise On Twitter: What You Need To Know

  • October 1, 2013
  • Marketing
  • Comments Off on How To Advertise On Twitter: What You Need To Know

How To Advertise On Twitter: What You Need To Know

We all already know that Twitter is not only growing rapidly, but it also provides great opportunities for business. Does it ever cross your mind to use Twitter for your advertising? And can you believe that Twitter can help your business to grow? If you are still unsure, you need to change your way of thinking because Twitter has a lot to offer.

One of the fastest growing marketing techniques on the internet these days is Twitter advertising. And since Twitter has had millions of users, then you will have a great opportunity to expand your business if you can utilize this opportunity properly. You might think that it is not easy finding the right targets from Twitter users, but with the latest marketing software tools; self-service ad platform, it is becoming easier.

Twitter Advertising

Many online marketers are still not aware of the new Twitter advertising software programs. You will be able to survive in the competition by applying self-service ad platform for your business. Twitter is one of the most popular social networks on the internet today. Millions of people around the world have been using Twitter to connect and share with each other. Twitter has become a very effective tool for online marketing because your contact and follower lists are growing by leaps and bounds.

If you want to try using Twitter’s self-service ad platform, then you need to consider a few things before starting. There are two types of main sponsorship opportunities that Twitter currently has to offer.

– Twitter promoted tweets

Promoted Tweets have been very successful. Promoted Tweets are ads tweets that will appear at the top of Twitter search results pages on related topics, or at the top of a user’s timeline when they log in. Both in terms of advertiser ROI and user acceptance, Targeting is the key here. Currently, Twitter’s tweets target is based on users who behave the same to the user, and following the account. Twitter also enables advertisers to target their ads based on interests, audiences and demographics.

– Twitter Promoted Accounts

Promoted Accounts are certain Twitter accounts links that show up at the top of the profile page of search results and at the top of the “Who to follow” on the Twitter home page. Typically it aims  larger businesses that can get benefits from having a huge amount of followers.  Brands on Twitter are using Promoted Accounts to increase product awareness, followers, and connect with an audience that is likely to be interested in their tweets. It is the same logic to Facebook’s fans page. The “Who to follow” feature is greatly promoted by Twitter, you can see the tab at the top of every page.

Aside from the type of campaign you choose, Twitter advertising costs are based on “Pay Per Engagement”,  or the number of interactions with the user. It means that the cost will be charged only if there are any interactions to your ad from Twitter users.

If there are no followers on your promoted account, then you will not be charged for just having it show. And on Promoted Tweets, there will be no charges until someone interacts with your ad by clicking, retweeting, or marking as favorite.

You can bid on engagements by setting your maximum bid. The system will make the lowest bid for you, and never exceed your maximum bid. And to make the most of your money, you can set a daily budget. This way, your ads will stop displaying once your budget is reached.

Another option that you can choose is Twitter Promoted Trends. Promoted Trends are a sponsored version of Twitter’s trending topics that appear on the Twitter home page. Trending topics are the most popular topics on Twitter right now, it’s like real-time conversations on Twitter. Trending Topics has become a distinguish feature on Twitter, it took the most commonly used phrase throughout the service. You can see the trending topics both on its website and in its mobile apps. Advertisers can buy “Promoted Trends” by the day, per geography, and it costs around $ 200.000 a day. The great thing about Promoted Trends is that they can provoke a discussion among consumers to increase the image of the brand. They also give advertisers the opportunity to attract Twitter users to visit their website by providing links on their tweets, and get new Twitter followers.

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