Your Guide To Blog Marketing

With there being so many blogs out there in cyber world, how do you make yours known and get people to read it. Some people feel blogs are not as valuable as they once were, but that’s exactly why you should start your own now. The key to making your blog successful is getting it to stand out. Check out our guide to blog marketing.

There are several things that you can do to make your blog marketing a success, and we are going to cover some of them right here. The first thing that you should know is that you should have your blog URL pointing to your market. For example, if you are trying to promote and sell sunglasses from your blog, you want your URL to say www.sunglasses.blogurl.com or better yet www.sunglasses.com. Doing so will give you an extra advantage.

The next step would be to customize your blog. Rather than having the same old blog interface like everyone else has, make your unique and interesting to look at. This will also help anyone from getting your blog confused with others that look just like it. There are so many types of blog software on the market that having your own look should not be that difficult to accomplish. WordPress is our #1 choice. Pick from a large variety of free themes or choose a professional one for $50.

Keyword research is another very important part of blog marketing. If you are not using the keywords that people search on, then chances are no one is going to find your blog. Have a variety of keywords in your blog as well. Not just the same one over and over. Not everyone just uses the term ‘sunglasses’ when they are searching for shades. Keyword research is an important factor to remember. Know the market you are looking to go into.

On a recent podcast I heard a company say they transcribe all their customer service calls on their blog. This may be a great way to generate content if you own a business.

At the very minimum be sure to create a Facebook Page and Twitter Profile to promote your blog content.

Using SEO on your blog, which stands for search engine optimization is a great idea as well. SEO will help get your blog out there and read. There are many good free WordPress Plugins to help with SEO. Being as high as you can in the search engine results is something that you want.

Many people do not realize this, but having a different title tag in the HTML code on each page makes a big difference. If you have given the first page on your blog the title of sunglasses, you need to be sure that none of your other pages are named this.

Once you have done your keyword research, you will want to write content based on the research you have done. Using one or two keywords, make entries into your blog using the keywords will make it easy for your blog to be indexed under those terms. That will also result in people searching on those particular terms able to find your blog.

Blog marketing is pretty much the same as website marketing. However, if you have never had a website, and are not familiar with marketing these great tips will help you get started. Be sure that you put new entries into your blog on a regular basis as well. This will help keep you up to date and current and also will keep your readers coming back for more.