Your Guide To Blog Marketing

  • March 31, 2016
  • Marketing
  • Comments Off on Your Guide To Blog Marketing

Your Guide To Blog Marketing

With there being so many blogs out there in cyber world, how do you make yours known and get people to read it. Some people feel blogs are not as valuable as they once were, but that’s exactly why you should start your own now. The key to making your blog successful is getting it to stand out. Check out our guide to blog marketing.

There are several things that you can do to make your blog marketing a success, and we are going to cover some of them right here. The first thing that you should know is that you should have your blog URL pointing to your market. For example, if you are trying to promote and sell sunglasses from your blog, you want your URL to say www.sunglasses.blogurl.com or better yet www.sunglasses.com. Doing so will give you an extra advantage.

The next step would be to customize your blog. Rather than having the same old blog interface like everyone else has, make your unique and interesting to look at. This will also help anyone from getting your blog confused with others that look just like it. There are so many types of blog software on the market that having your own look should not be that difficult to accomplish. WordPress is our #1 choice. Pick from a large variety of free themes or choose a professional one for $50.

Keyword research is another very important part of blog marketing. If you are not using the keywords that people search on, then chances are no one is going to find your blog. Have a variety of keywords in your blog as well. Not just the same one over and over. Not everyone just uses the term ‘sunglasses’ when they are searching for shades. Keyword research is an important factor to remember. Know the market you are looking to go into.

On a recent podcast I heard a company say they transcribe all their customer service calls on their blog. This may be a great way to generate content if you own a business.

At the very minimum be sure to create a Facebook Page and Twitter Profile to promote your blog content.

Using SEO on your blog, which stands for search engine optimization is a great idea as well. SEO will help get your blog out there and read. There are many good free WordPress Plugins to help with SEO. Being as high as you can in the search engine results is something that you want.

Many people do not realize this, but having a different title tag in the HTML code on each page makes a big difference. If you have given the first page on your blog the title of sunglasses, you need to be sure that none of your other pages are named this.

Once you have done your keyword research, you will want to write content based on the research you have done. Using one or two keywords, make entries into your blog using the keywords will make it easy for your blog to be indexed under those terms. That will also result in people searching on those particular terms able to find your blog.

Blog marketing is pretty much the same as website marketing. However, if you have never had a website, and are not familiar with marketing these great tips will help you get started. Be sure that you put new entries into your blog on a regular basis as well. This will help keep you up to date and current and also will keep your readers coming back for more.

5 Reasons Why You Should Still Blog

  • March 30, 2016
  • Marketing
  • Comments Off on 5 Reasons Why You Should Still Blog

5 Reasons Why You Should Still Blog

Blogging is a concept that started in late 1990s and has evolved ever since. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one?s opinion on the said topic. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. Is addition to sites like WordPress there are micro blogging sites like Tumblr. As it continues to move forward, online advertising has tapped into the blog?s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.

1. Blogging is simple. The simplest way to get your piece on the net is through blogging. No skills are necessary? an average adult can read and type, or at least click a mouse. It?s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.

2. Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promoters? claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.

3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:

-By using your e-mail. Today, blogging is overcoming the e-mail?s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blog site. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer. Aweber is what CashSherpa.com uses to collect e-mail addresses.

-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network ?A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.

Give your business a boost by effectively using blogging as an Internet marketing tool.

3 Tips to Promoting Your Blog the Right Way

  • July 15, 2009
  • Make Money Online
  • Comments Off on 3 Tips to Promoting Your Blog the Right Way

Every successful blogger becomes a marketer soon after he’s had practice promoting the first product he created online… his blog! This is how it starts for some of us who got into blogging first before we tried online selling by affiliate marketing or information product creation. When you start promoting your blog, you will learn about the many tools you can use to look for keywords, do search engine optimization, build traffic, propagate links, network with others and establish your brand.

While it’s true that there are a lot of good tools out there for bloggers to use for free, some are better than most, and some are more difficult to understand than others.  Each program or software has its own unique advantages, but using them all at once to promote your website can get tedious and exhausting. Here are three tips on how to promote your blog using the many resources you will find online without losing your focus.

Tip #1: Don’t join something immediately just because everyone else is.

Keep your initial impulses at bay and take time to research each social network you join to really reap the benefits of spending time inside the system. Remember, your blog promotion style should be unique to really stand out. For instance, all your other blogging friends are on Facebook and they have been spending days trying to market there. You have to observe if the system works for someone else before you rush to copy the strategy. If possible, list everything you want to try on paper before you actually create an account. This will allow you to cross out the things that you don’t think will help you at all.

Tip #2. Use WordPress’ Comments Feature to Attract Your Targets

Before your blog finds its real identity, you want everyone to visit you and leave comments. However, if you blog about something specific but fail to attract your target market, it could take a while before your site really shows profit. Make sure you know the exact demographics of the target market you want to attract. For instance, you’re blogging about cosmetics and fashion. You can’t just send out a twit inviting everyone to visit because those who aren’t interested in your niche might not feel compelled to go to your blog.

Here’s what you can do: go to WordPress blogs that talk about the same thing and promote your site there by leaving relevant comments that aim to help the visitors of the blog. Beware, however, that you cannot act rude by leaving a comment containing just your link and your invitation for people to visit. Respect the webmaster by posting a useful comment first before inviting his blog visitors to go to your site. In fact, if your comment was thought-provoking enough, you may not even need to invite anyone.

Tip #3: Monitor Your Google Analytics or Website Stats Carefully

If you’re not using Google analytics yet, you should! Having a reliable website stats monitoring system will inform you of the way your visitors behave. You will soon realize that some networking sites are better than others, and which links on your site carry your visitors away before they even start reading your posts. Take particular notice of how your search engine rankings are improving with the keywords you’re using to promote your site.

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