BMW Brings Crop Circles to China in “UN1QUE For One” Campaign

  • December 8, 2011
  • Marketing
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BMW Brings Crop Circles to China in “UN1QUE For One” Campaign

This summer BMW brought crop circles to China launching a viral campaign to their ‘Unique For One’ range. BMW launched three viral campaigns relating to the crop circle, UFO theme. BMW released fake photos, eye witness stories about an alien crop circle, and even a fake news report. The campaign lasts through December and in the final stages of this viral ad campaign BMW will invite Chinese to join the BMW 1 Series driver challenge event. Two people will win the opportunity to drive a BMW for a year. Why not give away the cars BMW?

According to the BMW Blog, “Reports of a mysterious pattern in the Gobi Desert in China showed up on the Internet on August 17th. Shortly after, the Chinese media, including magazines, newspapers and state TV stations, reported on the strange phenomenon, some of them even mentioning UFOs. “  BMW waited a whole week until they said it was part of their viral marketing campaign.

The original posting of the photos has now been forwarded over 46,500 times and tallied over 18,000 comments. A major news portal in China, Sina, reported that the possible “UFO” was nothing more than a BMW marketing campaign called “UN1QUE For One.”  On this one report alone there were 300,000 reactions to the story.

I believe viral marketing campaigns are the most effective form of marketing in new media. Viral campaigns that generate free publicity through news, magazines, newspapers, Twitter, etc.

Melamine Candy Poisoning This Halloween?

  • October 30, 2008
  • News, Uncategorized
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What is Melamine?

Melamine according to is a “nitrogen-based compound used in commercial and industrial plastics, such as eating utensils and laminates, whiteboard wall paneling, flooring and Formica counter tops.”

Why would someone deliberately put Melamine in their products?

The reason Chinese food companies put Melamine in their products is, “Chinese food companies use the nitrogen-based compound in wheat flour and other products to make these products appear to have more protein (” Melamine tricks tests into thinking there is a higher nutritional content.

In China Melamine contaminated dairy products sickened 54,000 babies and killed four. Last year Melamine contaminated pet food killed an estimated 8,500 dogs and cats from kidney failure. Countries around the world are banning Chinese imports containing milk power, but not the United States. The FDA has been silent on this issue thus far and by doing so is endangering the public. If Chinese food manufacturers put Melamine in baby formula do you think they would care if it ended up in Halloween candy? Chinese dairy based Halloween candy manufactured at the time of the September Melamine scandal are on store shelves now. Watch Mike Mozart of JeepersMedia video regarding the possibility of Melamine in Halloween candy and FDA’s silence regarding this issue for further explanation.

Additional Melamine statistics

In a news story from it’s reported on Oct. 21st 2008 1,500 dogs were killed in the last two months from Melamine tainted feed.

In an October 20th 2008 article from it was reported that three more Chinese brands of chicken eggs have been found to contain high levels of Melamine.

In an Oct. 29th 2008 article from melamine tainted chocolate-flavored body paint has been withdrawn from shelves in Australia.

In an Oct. 22nd article two food products Lotte B&W Koala Biscuits and Lotte Chocolate Snack Koala Biscuits were found to be tainted with Melamine.

According to Mike Mozart the FDA allowed 2,000,000 pounds of milk based raw material from China. The 2,000,000 pounds of milk based rare material were shipped to US manufacturers and added to our food supply.

The list goes on and on. Companies in the United States need to start testing their food products from China for Melamine.


Reflecting on Earth Quake in China

  • May 28, 2008
  • News
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I found this set of May 12th 8.0 Magnitude Earth Quake in China pictures while browsing another blog. The pictures are so striking I had to share them with my readers. According to the associated press the death toll has risen to 68,109. The destructive power of the earth quake was so devastating it’s hard to fully grasp without actually going there. I think these pictures give a pretty good indication. The photos were taking at a wedding.

Source: lelandwong






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