HootSuite Review: Should You Go For It?

  • December 19, 2012
  • Review
  • Comments Off on HootSuite Review: Should You Go For It?

HootSuite Review: Should You Go For It?

Managing social networking websites the traditional way means opening each site on a new tab and logging in to each account. That’s fine if you only have Facebook or Twitter, but business owners who rely on social media tools to drive marketing efforts and attractpotential customers usually have five or more accounts. Enter HootSuite, a social media dashboard that lets you manage all of your social streams from one screen simultaneously. Most things you can do on the native website you can also do on HootSuite, including commenting, liking pages, retweeting posts and updating your status. There’s also a nifty scheduling feature that posts messages and comments at a later time.

hootsuite-the-professional-twitter

Features

HootSuite comes in two flavors: free (lets you manage up to five websites) and paid. The paid version lets you manage unlimited websites and comes with premium features.

Free

The free HootSuite web app installs in your browser and lets you manage up to five accounts (choose from Facebook, Twitter, WordPress, MySpace, FourSquare, LinkedIn and Ping.fm). Anytime you want to tweet or update your status, just click the HootSuite icon. Enter your message, select the sites you want to publish to and hit Send. For social media management on the go, HootSuite is also available on mobile devices like the iPhone, iPad, Blackberry and Android. My only gripe about the web app is the cluttered interface that lumps up all the content in a tiny rectangle that makes for a lot of scrolling.

Visit HootSuite for a free 30 day trial

Paid

HootSuite Pro is the least expensive premium version. For $9.99 per month, you get all the basic features plus unlimited social profiles, advanced scheduling, unlimited apps and RSS feeds, HootSuite Conversations, Google Analytics, one enhanced analytics report and one additional user. If you want to add a third user, you must pay $10 per month additional. Four to 10 users cost $15 per user per month, which can set you back from $420 to $1,500 per year.

For really serious social media management, there’s HootSuite Enterprise. The price for Enterprise is so high it’s not posted on the HootSuite website—If you want to add more than 10 users, you’re going to have to pay a dizzying $17,988 per year. Definitely not for the small business owner on a budget, but HootSuite’s powerful analytics and features are extremely useful for companies who rely heavily on social media analytics for their marketing efforts.

hootsuite-office

Using HootSuite

It’s easy to set up both the free and paid HootSuite versions. You‘re asked to enter login info for all of the social networks you’ve chosen, after which you start with a blank page. There’s a message box up top and a list of websites on the left side. What you want to do next is add streams. Click on the plus icon to add a tab, enter a name for it and click on Add a Stream. From there, you can customize each stream to your liking and resize your feed boxes. Other programs like Nimble offer similar features, but what really sets HootSuite apart from its competitors is solid analytics reporting. Report Builder lets you collect data like follower growth and influencers on Twitter and regional stats and daily likes on Facebook.

Video Tutorial of HootSuite by 9malls.com:

Pros

Easy to use interface

Customizable streams

Message scheduling

RSS feeds and Atom updating

Powerful analytics

Support for mobile devices

Cons

Very expensive reports (Pro and Enterprise)

Expensive for more than ten users

Cluttered interface (free web app)

Could use more comprehensive help pages on complex operations

No e-mail or calendar integration

Verdict

Overall, HootSuite is a very useful extension. The free version of HootSuite should be enough for average users with multiple social networks, but business owners who can afford the cost of analytics and premium features should definitely invest in either Pro or Enterprise.

Visit HootSuite for a free 30 day trial

Visting the Hootsuite Office

Visit HootSuite for a free 30 day trial

SproutSocial Review by CashSherpa.com

SproutSocial Review by CashSherpa.com – Better Than HootSuite?

SproutSocial was founded founded in 2010 and headquartered in Chicago, IL. Sprout Social currently boosts over 35 employees. Many customers are saying they prefer Sprout Social over Hootsuite. Some of the benefits over Hootsuite is that it’s very visual, also there are scores for influence/engadgement. If you are like me the thought of managing social media separately is a daunting notion. Sprout Social is the cost effective answer to this problem many businesses face. The all-in-one platform frees up your time, and makes social media marketing that much more engaging.

Sprout Social Commentary by CashSherpa.com:


Why would my company use this service?

–          In a nutshell companies are able to monitor and build brand image with one easy to use tool

–          Publish & schedule updates across social channels with a single click.

–          Manage teams, large social channels, tasks and assignments with ease

–          Measure your efforts with comprehensive reporting and analytics

What services they offer in one consolidated package?

–          Software integrates with Twitter, Facebook Fan Pages, LinkedIn and other networks where consumers are engaging with businesses and brands.

–          Communication tools

–          Contact management

–          Lead generation

–          Reporting

–          Analytics

–          All of the detailed reporting you need, at no additional cost. Unlimited for all plans.

–          Measure the effectiveness of your outbound messages to optimize your reach & impressions.

–          Deliver beautiful, detailed reports to your organization or customers.

–          PDF and CSV Exports for their data junkie clients.

–          Publish messages to Twitter, Facebook and LinkedIn.

–          Collaborate on the publishing calendar with your team to create campaigns as a group.

–          Schedule messages to multiple networks as well as multiple days.

–          Save loads of time by adding content to your Sprout Queue and we’ll deliver it automatically.

–          Use their patented technology, Optimal Send Time to boost engagement and increase campaign reach.

Do they offer a free trial?

Social media management for exceptional companies

Yes, Sprout Social offers a 30 day free trial for all 3 packages. The 3 packages include the standard $39/user, the deluxe $59/user, and the premium $99/user.

How long does sign up take?

Takes 60 seconds to sign up.

How do I sign up?

Click here to start your free trial with Sprout Social

Sign up for a free 30 day trial of Sprout Social

Do they have any testimonials posted on their web site?

“We use Sprout Social to manage seven of the world’s leading fitness brands. They are amazing. Best we’ve found.”

– Ryan Baylis Icon Health and Fitness

“Sprout Social has easy-to-use functionality that perfectly fit the needs of our enterprise. By being able to track conversations, assign tasks and search keywords, we have streamlined our team and are able to reach more posts.”

– Katie Holland Social Media Supervisor, McDonalds USA

Sprout Social Video Demo & Review by 9malls.com:

 

Ad

Sponsors

Newsletter

Name:

Email:

We respect your email privacy

Links



Recent Post

Tags