Crazy Coffee Shop Called Dumb Starbucks Dumfounds Los Angeles

  • February 10, 2014
  • Marketing
  • Comments Off on Crazy Coffee Shop Called Dumb Starbucks Dumfounds Los Angeles

Crazy Coffee Shop Called Dumb Starbucks Dumfounds Los Angeles

This is the craziest marketing idea I’ve ever seen for a coffee shop!

Simply brilliant!

So one might ask, “How is this legal?” Two words, parody law. My guess is the parody law won’t stop Starbucks for suing as fast as you can say Grande.

Dumb Starbucks looks almost exactly like the real Starbucks.

The Dumb Starbucks offered free coffee throughout the weekend and is staffed by 2 baristas.

I would suspect the only people that will end up looking dumb is the owner that started Dumb Starbucks. Starbucks has deep pockets and great lawyers. I admire the attempt by Dumb Starbucks to bring this parody to life. If they are allowed to stay in business I’d guess this idea will be copied throughout the country. The more ridiculous the parody the better because of the tons of free news articles, blog, Twitter, Facebook, Instagram, Pinterest and posts. It’s a business model that creates endless free marketing.

Both signs inside the fake Starbucks and outside look almost identical:

Dumb Starbucks

Another picture from people waiting in line outside of Dumb Starbucks

Dumb Starbucks

The Dumb Starbucks Entertaining FAQ

Dumb Starbucks

Dumb Starbucks Coffee Cups

Dumb Starbucks

Waiting in line to get into Dumb Starbucks

 

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