Placing Ads on Your Sidebar (Affiliate ads, Banner Exchanges)

  • October 13, 2008
  • Make Money Online
  • Comments Off on Placing Ads on Your Sidebar (Affiliate ads, Banner Exchanges)

Placing Ads on Your Sidebar (Affiliate ads, Banner Exchanges)

The concept of earning from a blog has been discussed several ways and a multitude of times all over the net. This money goal revolves around the concept of selling things where there are people who are passing by, and right now, blogs as windows to people’s lives and thoughts are popular. However, there are some people who still do not want to place advertisements on their blogs. Here are some of the reasons that I learned by talking to other bloggers who keep their blogs ad-free.

“Only my friends and family visit anyway” – Of course, with a personal blog, you don’t expect much traffic from other sources, initially. However, as you post more and more, you will see that with or without search engine optimization, your blog will attract people who are looking for the topics you talk about. Unless you keep your blog private by placing a password on all your posts, the search engine robots will continue to visit your blog and send traffic from relevant sources.

“It clutters up my blog and divert attention from my stories” – This is the most common reason why other people won’t place ads. They are really building an online diary and they don’t expect to earn from it. They could also be feeling guilt about making money off their visitors. If you don’t want to place ads that could bring you cash, you can simply put your favorite charity’s banner on your blog to help you out. Perhaps a friend has an offline business that he wants to promote? You can create a small banner for him and paste it on your blog. The beauty of web 2.0 is that you meet so many people online and opportunities to help out aren’t scarce.

“I don’t know how” –   You’d be surprised at the number of webmasters who are too proud to ask for help regarding their blog modification. WordPress could be tricky to navigate if you don’t use plugins and if you don’t want to explore the other features of your admin panel, particularly the widgets section. Basic knowledge of HTML is not difficult to acquire. Just remember to copy your php codes to a notepad before experimenting so that you can easily revert back to the original when you break something.

To those who want to monetize their blogs but don’t know how, here are a few tips:

1. Join an affiliate network and choose the products that you want to promote – You can be sure that your favorite brand will have a banner that will fit your sidebar perfectly. They will give you an HTML code to place on your sidebar. The effortless way to do this is to add a text widget on your admin panel’s widget section (for WordPress users) and paste the HTML code on the text box (right below the spot for the title).

Use a Google Adsense Plugin for WordPress – Plugins like AdsenseDeluxe and MightyAdsense will make your WordPress blog advertisement placement easy. These usually require you to simply input your adsense code and the plugin creates ads for you for putting on your sidebar of post body.

Affiliate Marketing, Online Trading through Your Blog

  • September 30, 2008
  • Make Money Online
  • Comments Off on Affiliate Marketing, Online Trading through Your Blog

CashSherpa.com is not only about saving money it’s also about making money. One of the best ways to make money online is by starting a blog.

Now that you have a blog, you have quality posts and you have an audience that hangs on to your every article, the next logical step is to moneytize your blog. Moneytization is a term that was coined to describe each action that a blogger does to earn through blogging. The concept of selling through your blog is simple. Like in an outdoor activity where someone or something is attracting attention, the people who stand around watching you perform will need some refreshments, some souvenirs to re-live their experience with, and some useful stuff to take home.

Selling through your blog operates around the concept that “a good spectacle attracts a large crowd”. When your continuous supply of very good content keeps feeding your audience, the advertisers or those who will pay you to continue keeping the crown in thrall will start coming up with attractive offers. Although there’s a good possibility that your potential advertisers are among your fans, there are others who might still be in the dark about your blogging talent and so you need to introduce yourself to these people.

Joining Affiliate Networks

There are networks over the net that serve as venues for advertisers to meet potential sellers, more aptly called affiliates. An affiliate will have access to the merchant (advertiser) resources available to them and will put these on their blog sidebars, text body or in pop-ups. Every sale that the merchant makes through your blog will be counted and compensation will be given to the blogger in the form of commission.

What is Affiliate Marketing

Affiliate Marketing is simply sharing of the sale between the webmaster (blogger) and the merchant. There are several ways to be compensated for your efforts at selling the merchant’s products. Merchants will have very strict rules that you have to follow for compensation to be awarded. Some will pay you when the people you send to the merchant’s site buy something (counted as a sale), while others will pay you when the people you send to their site sign up for an offer (counted as a lead).
There are merchants who will pay you just for the interest of your blog readers. This means that they pay you for the clicks that your site generates on their banners. Though undeniably the fastest way for a blog to earn, the merchants are very much aware of the scams that some unethical bloggers think up to game this marketing system. Thus, they employ the most advanced means to protect themselves from “click fraud”.

Help Them Help You

For online trading through affiliate marketing to succeed, both the merchants and the website owners (also called publishers) must work together to come up with the best solution for their business. Affiliate managers will be assigned to a blogger or publisher when approved for a product campaign. There are the people bloggers communicate with via email, and if you have questions about their product, banners or marketing tools, they are the ones to approach. A blogger must also read through every single document that the merchant provides to ensure that whatever marketing schemes he thinks up is in line with the goals of the merchant or advertiser.

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