First Video of the Microsoft Surface in Action

First Video of the Microsoft Surface in Action

What do you think of the Microsoft Surface after watching this video? I for one am a huge believer in what the Surface is promissing.

Price of the Surface:

– 32 GB model will start at $499

– 32 GB with Black Touch Cover $599

–  64 GB with Black Touch Cover $699

Thoughts:

The pricing is right in line with the Apple iPad. Some people say that the Microsoft Surface is too expensive, but I feel to build hype price = scarcity. Scarcity like in the fashion world makes the product more unique and special. I just finished an article about J. Crew CEO and former Gap chief Mickey Drexler speaking at a Makers of American Fashion event stating that the world has become ‘Homogenized.’

Drexler goes on to say that, “The same goods and the same brands are all over the place — nothing’s all that special anymore.”

“Today, there’s no aspiration because every high school kid has it.”

Unlike the Amazing Kindle Fire $199 or the rumored $99 Android Tablet there is something about a sought after item with a high price tag that carries mystique. Mostly because only a few can afford it and those that can are envied.

Watch the Windows 8 New Commercial

Watch the Windows 8 New Commercial

The Windows 8 video was published on Oct 14, 2012 by WindowsVideos. The video already has 744,662 views on YouTube and 3,998 likes, 607 dislikes. The title of the Windows video is “Window 8 is Coming Soon.” This is Microsoft’s first commercial for Windows 8. The first known post of the video was found on http://www.neowin.net/news/windows-8-campaign-kicks-off-with-first-official-television-commerical.

The video theme is a countdown from 10 interlaced with flashy, energetic, visually rich video.

My impression is that Windows 8 looks fresh and new. You will surely need to buy a new touchscreen hardware to make full use of Windows 8. Windows 8 is a huge risk for Microsoft since the change is so drastic. If the fact that the $499 32 GB Surface already has sold out and is backordered for three weeks. There certainly seems to be only good things to come for Microsoft.

See for yourself, watch the video below:

Microsoft’s New Study Shows Domain Name Bias

  • December 13, 2011
  • Marketing
  • Comments Off on Microsoft’s New Study Shows Domain Name Bias

Microsoft’s New Study Shows Domain Name Bias

Microsoft has just released a white paper titled, ‘Domain Bias in Web Search.’ Microsoft with this paper was set out to investigate the question… Do domain names matter? Microsoft found out that domain names do in fact matter greatly because users are more likely to believe the content is related to their search if company has a relevant domain name.

Here is a link to the 10 page PDF study that proves there is a domain name bias. If you are in the business of selling a domain name or want to buy one I’d recommend the study.

http://ilpubs.stanford.edu:8090/1021/1/wsdm12-domain-bias.pdf

SEO marketers have suspected there is a domain bias for years, but this study proves it. The study observed actual users in real time.

“We begin by studying the difference between domains that a search engine surfaces and that users click. Surprisingly, we find that despite changes in the overall distribution of surfaced domains, there has not been a comparable shift in the distribution of clicked domains.”

“We find that domains can actually flip a user’s preference about 25% of the time.””

“What is surprising is that users click on results from rep-utable domains even when more relevant search results are available.”

“Our experiments are geared towards proving that domains can so drastically influence perceived relevance that users will favor some domains, regardless of content. Viewing content on the Internet as products, domains have emerged as brands. And users have developed such fierce brand loyalty that their clicks are tainted by domains.”

“Our experiments also reveal that search results concentrate over time on fewer domains with increasingly larger share of results pointing to the top domains.”

“This trend is accompanied by an increase in click-through rates (even after factoring out query distribution changes) and is in contrast to the growing size of the web content and the number of registered domains.”

What this study means to you! Rank doesn’t matter as much as having a quality, trusted domain name. If you already have a good domain name this is great for you, but it’s hard these days to find an inexpensive top level domain name.

Microsoft Revenue Up

  • January 28, 2010
  • News
  • Comments Off on Microsoft Revenue Up

Microsoft said it earned $6.66 billion or 74 cents per share on revenue of $19.02 billion. This is a percentage increase of 60% for profits and 13% for revenues. Investors thought Microsoft would earn 59 cents a share. This was a huge beat for Microsoft on boosted earrings from Windows 7. Windows 7 demand was said to be “exceptional” according to chief financial officer Peter Klein .

Steve Ballmer CES Consumer Electronics Show Video

  • January 7, 2010
  • News
  • Comments Off on Steve Ballmer CES Consumer Electronics Show Video

Watch Steve Ballmer’s keynote address at the the 2010 Consumer Electronics Show. Check out the full video at Microsoft.com.

Ad

Sponsors

Newsletter

Name:

Email:

We respect your email privacy

Links



Recent Post

Tags