What It Takes To Become A Successful Niche Marketer

  • April 28, 2011
  • Make Money Online
  • Comments Off on What It Takes To Become A Successful Niche Marketer

What It Takes To Become A Successful Niche Marketer

When it comes to online niche marketing there is probably no better way for an internet marketer to earn a substantial income online than to have a carefully chosen niche.

The reason why a niche is so important is because it allows you to tailor your marketing campaign to a narrower market. What this means is that you are able to focus more of your financial resources on a smaller group of people thereby producing larger conversions for each campaign.

Today we are going to briefly discuss what it takes to become a successful niche marketer.

Step one: Deciding on the Right Niche

Finding the right niche can be challenging, the reason it can be challenging is because you want to be able to keep your competition to a minimum, so you need to ensure that you have narrowed your target down enough to do that. But, at the same time not narrowing it down to the point where there is no longer a demand for the products that you are offering. Finding the right balance is important when determining the right niche.

Here are a few things to consider when deciding on the right niche:

  • What is the demand: When you are able to determine what people are looking for, you will be able to ensure that you are able to provide them with the product that they need. One of the methods that you could use to determine what people are looking for would be to go to a popular online forum. While at the forum you could use the forum’s search feature to determine what the most popular posts are. Look at the questions that people are asking and what they are talking about. This can give you a great idea of what the demand is.
  • Refine your niche: This is the point where you will start to refine your niche. If you have decided that your niche will be the dating market you can now determine which gender you would like to focus on. If it seems that men are having more trouble getting a date you might want to consider your specialization “helping men meet women.”
  • Analyze: You can analyze the information in any number of ways. There is software that you could use to help you to streamline the process, or you can run a keyword search or you could visit the affiliate websites like “Clickbank” to see what products are selling with the highest “gravity.” This gives you a great idea of what products you will want to consider promoting as well as which niches are the most profitable.

Step Two: Selecting the Right Product

As I briefly mentioned before finding the right product can be done in a number of ways. You can use software to assist you or you could visit one of the affiliate sites like “Clickbank” and run a search on the target niche you were looking for. You will want to change the search settings to search by “gravity” what this means is the highest selling product will show up in the results.

When you review the topic you will get a better idea of what products have the highest conversions and this may even help you to decide which product is the right product for your selected nice.

Step Three: Putting it all Together

The mistake that many online marketers make is they believe that since they are promoting affiliate products all they have to do is purchase some Google PPC and they will make sales. This is a very costly mistake.

Establishing an online presence is the best way to ensure that your affiliate links get seen and get clicked. Create mini websites that provide some information about the product, or something that is helpful to the prospect. This way when the prospect is trying to decide where they are going to purchase their information from, your name or your website comes to mind.

It is all about putting the “right information” in front of the “right audience” that is how you put it all together and that is what it takes to become a successful niche marketer.

My Review of BANS, Build a Niche Store

  • August 12, 2008
  • Make Money Online
  • Comments Off on My Review of BANS, Build a Niche Store

I decided to take the plunge into the world of BANS, Build a Niche Store about 2 weeks ago. So far I’m impressed with the results!

To start simply go to BuildaNicheStore.com and purchase the product for $97.00. Next buy your web hosting from a company that supports BANS, called HostGator.com. The Host Gator plan that I ordered is called “Baby” at $7.95/month with unlimited domain names. The Host Gator unlimited domain names feature is the key here because you don’t have to stop at just one BANS niche store on your web hosting account. I’m heard many BANS affiliates say that they have become “addicted” to building niche stores. This could be a problem down the road as more and more people use the BANS product and building stores on every imaginable keyword. This will lead to search engines recognizing the BANS script as spam and de-indexing these niche sites or not ranking them well in the search results. I think this WILL happen, it’s inevitable… that’s why you have to use BANS now while it’s still working. Build a Niche Store on their web site states that they plan on raising prices to lower demand of the product, so we’ll see what happens.

Finding Your BANS Niche

As of now BANS is working for me and other affiliates I’ve read. Simple choose a niche topic. One of the best ways to find a niche is to go to eBay Trends http://pulse.ebay.com/index/20081_1. This link gives you popular searches broken down by category. It’s a priceless tool when finding your BANS niche. Next, visit Google and type in your niche keyword. How many search results are there? How much PPC competition is there? Click on the first three sites in the natural search results, what do they look like? Is there already a BANS store in this niche category? Next go to http://freekeywords.wordtracker.com/ to see how many hits your niche keyword gets in a month. You ideally want a keyword that gets over 200 combined hits a month according to WordTracker.com. Combined meaning all the keyword variations grouped together. For example, lets say you choose to make a Tickle Me Elmo niche store. If you type in “Tickle Me Elmo” you’ll notice several keyword variations in the same niche theme. Add these up and see if they total 200. “Tickle me elmo 179,” “tickle me elmo extreme 4,” “tickle me elmo surprise 4.” WordTracker.com keyword count is always low, so don’t worry about the 200 total search rule, there are more searches going on that that for your chosen niche keyword.

The BANS Installation Process

The set up process couldn’t be easier. Some affiliate blogs claim they could set up the BANS store script on their server in less than 15 minutes. I took a little longer at 1 hour. The BANS store set up directions I’m not kidding you when I say this are some of the most crystal clear and easy to understand instructions I’ve ever read. Really! You can literally follow them step by step and 10 out of 10 times have your BANS store up and running perfectly. Once your BANS store is set up you can start adding your eBay links. Simply enter your eBay “Campaign ID’ and your eBay.com niche category number. Click the save button and like magic your pages is filled with your niche eBay item you want to sell. I’d recommend customizing your niche pages as much as possible with relative content, pictures, links to articles on your niche topic, etc. The goal is to make your BANS niche store to look and feel nothing like a BANS niche store. Customize the theme of the site, search “BANS free themes” or “BANS free templates” in Google for more selections. Like any site the goal is to always add content and BANS is no exception.

How’s My Site Doing?

In just 2 weeks I’ve made about $100. My site is already indexed in all the major search engines and gets ranked well on a couple non competitive keyword phrases. So my success is just alright, but I’m hopeful sales will pick up. I like the fact that there’s something new to try and at least for now seems to work for most people. Try out BANS store, sign up with Host Gator. Both companies offer a money back guarantee if you’re not satisfied. Read the small print on their sites for more details.

Let me know your results with BANS!

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