Killer Packaging Tips for Start-up Businesses

  • May 18, 2016
  • Tech
  • Comments Off on Killer Packaging Tips for Start-up Businesses

Killer Packaging Tips for Start-up Businesses

This post will give you an insight on proper packaging. These apply to all business, but will be more useful to those who are just starting out.

First and foremost, you shouldn’t waste your packaging materials. Assuming that your business is just budding, you might not have a lot of funds to waste around. As such, you need to make sure you make the most out of everything, packaging materials included. So, it makes no sense to add numerous packaging materials if it doesn’t justify the purpose. You should use the right amount of materials and you will be able to save on costs and help the environment at large.

When you hear term packaging, what comes to mind? To most of us, packaging inflicts an image of brown packing boxes along with tapes. Well, the truth is that it’s not all about that. Cushioning items are also part of it, as they protect the products from significant damage. Other materials included in packaging are pillow boxes, PVC covers, polythene packaging, pouches, potli bags and many more. All these make packaging better without breaking your bank. You can research on packaging suppliers online as well as delivery companies to get great deals on these materials.

Thirdly, you will want to make the package attractive, informative, safe and useful as well. A successful packaging design will balance all these vital factors in a manner that the end result succeeds in impressing clients and driving sales. In regards to being informative, it should contain all the relevant information for the client to understand the contents of the package.

Another important tip is to ascertain that you practice effective or adequate banding from the first day. There’s a large scope in terms of branding with packaging materials. So, why not make the most out of it and place your business logo along with an ideal theme so that the clients can relate to your business easily? This is a huge benefit in the long haul and takes time to build. As such, ensure that you employ an effective branding strategy with packaging from day one.

Also, never let your clients anticipate in vain as this can really ruin your business. Ever received a gift where the packaging was large, but the item was small? Certainly you would have been disappointed as your expectations raise the moment you see the large box. This is the same case with your clients. So, it is important that you never make them anticipate in vain. The same goes for tightly fit boxes or rather small boxes. You should never go overboard and pack over the limit with an aim of saving on costs. In fact, the contents are subjected to higher risk when stuffed in boxes.

Finally, it is important that you get the best e-commerce packaging materials. Regardless of how appealing your packaging design might be, you will not be able to achieve quality packaging if you lack the best e-commerce packaging items. If you use ideal materials, you are certain of durability, quality, and better overall features. This will give you an edge for impressing your clients.

With these tips in mind, you can be sure that your business will thrive as your packaging won’t lack in any aspect.

Folgers Coffee False Advertising – I Have The Pictures

This blog is both about saving money and making money. Today I’m going to show you how to save money by not believing everything companies tell you. I have proof that Folgers Coffee is trying to deceive you into thinking their new packaging contains more coffee, but it doesn’t. It actually contains less. Let me explain.

I have pictures of coffee packaging from Costco I bought about 2 years ago. Another picture is coffee packaging bought yesterday. Containers are both the same size, but new packaging contains 48 oz. as opposed to 52 oz. contained in the old packaging. The deceptive aspect of this is Folgers claims on the new packaging I bought at Costco yesterday that it makes 380 6 oz. cups of coffee. On the old larger 52 oz. packaging Folders claims that coffee will make 360 6 oz. cups.

How does a container containing less coffee make more coffee??? Very good question. Either Folgers is being dishonest or they know something that I don’t.

New packaging says makes 380 6 oz. cups

newfront

Old packaging says makes less at 360, even though it contains more coffee

oldface

New packaging 48 oz.

newpack

Old packaging 52 oz.

oldfront

Side-by-side comparison

oldnew2

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