Microsoft’s Bing & Sony Shameless Spiderman Adverising Placement

  • July 18, 2012
  • Tech
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Microsoft’s Bing & Sony Shameless Spiderman Adverising Placement

When something just doesn’t look right it stands out, especially in 3D. I was at the movies recently watching the newest version of Spiderman and couldn’t help noticing all the blatant product placement by Microsoft and Sony. I’m in the advertising world so I always think it’s ironic that product placement annoys me so much. I think if the advertisement that’s presented to you isn’t already related to what you are watching or doing then it becomes a distraction. For example when you are watching the news about the latest disaster and an ad for Viagra comes on your television. There is no context for why the ad for Viagra is on the screen, there is a disconnect with the real world. So that’s what I felt when the protagonist in Spiderman uses the Sony Xperia smartphone running Android to make calls to his gf, check voicemail, listen to the police scanner, and plays a video game. All of these functions by the way my Windows Phone can do very well. 2 students in the movie are shown watching a video of Spiderman using a Sony Tablet S. The funniest scene was when Peter Parker uses Bing to search for information about his father and spiders. Full disclosure I use Bing myself, but it was so obvious that Microsoft had paid a boat load of money to get Bing featured in the movie. I think product placement especially in movies cheapens the experience, but provides some entertainment in the form of counting the number of paid placement products being shoved down the audience’s throat. What do you think? I’d love to read some of your comments.

The Xperia Play’s Hardware is on Par With Other Phones

  • February 16, 2011
  • Tech
  • Comments Off on The Xperia Play’s Hardware is on Par With Other Phones

The Xperia Play’s Hardware is on Par With Other Phones

Sony Ericson’s Xperia Play phone has been one of the worst kept secrets in the mobile phone industry for about six months now. Various blogs have shown pictures and videos of the device in action for months now, but one question has remained unanswered until now: what are the hardware specs?

Sony Ericson announced official specs for the Xperia Play, and the results are a little underwhelming. The Xperia Play, unofficially dubbed “The Playstation Phone” packs hardware very similar to what you’d find in any other modern Android phone, which raises questions over the potential quality of games to be released on the device.

The specs are as follows:

  • Resolution: 480 by 854
  • Display: 4-inch capacitive TFT
  • Multitouch sensor
  • 1 GHz processor
  • 400 MB built-in memory, with 8 GB microSD card included
  • 5.1-megapixel camera

Most relevant to gamers is the 1GHZ processor, which can be found in almost any Android phone on the market today. Without exceptional hardware, the burden is going to be on Sony to provide top notch software to justify a gaming phone. Sony has announced that the Xperia Play will support a number of PS1 games, but when it comes to new games for the Xperia Play, details have been scant.

While the hardware may not be exceptionally powerful, it’s worth noting that Sony seems intent on providing high quality software for the phone. The current crop of Android games isn’t terribly exciting, but with Sony’s software support, the Xperia Play may turn out to be a strong gaming device.

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