Top Five Tips for Trade Shows

  • May 31, 2016
  • Tech
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Top Five Tips for Trade Shows

Trade shows and exhibitions are a great way to meet people and turn them into new customers. The following five tips will help you ensure you have a successful trade show.

Plan It Out

Having a clearly defined plan is essential to your success exhibition or trade show. You will need to know when you can enter the building and the items you need to bring with you. In addition to these tangible things, you will need to clearly define your goals for the event.

This includes determining how you are going to use this event to boost your sales – do you use display printing or hand out items as a promo? An exhibition or a trade show provides you with the opportunity to collect numerous leads. How are you going to follow up each lead? Finally, if you will be selling the item at the trade show or exhibition, you much stock will you bring? And finally, what payment methods will you offer at the trade show or exhibition?

Planning and Designing your Exhibition

You want to design a space that has enough information and samples without looking cluttered. This can be a hard balance to find; so, after you have set up the area, take a step back and look through the customers’ eyes. Does it provide what you would want to see? Does it look organized?

While you are at the trade show, you will need a sign that introduces your business and the benefits of your business. The easiest way to do this is with a pop-up stand. This allows you to quickly set up and break down your backdrop.

Approaching and Engaging with Visitors

Never leave your stand unattended. For this reason, you will want to bring a knowledgeable staff member to help you. Additionally, having a staff member or two will ensure all of your visitors will be spoken to immediately. Use a staff member who knows your product and has an outgoing personality.

While you are at your stand, you need to be friendly without being overbearing. Stand in front of your stand and smile. A small, free gift is the perfect way to draw people into your stand. Make eye contact with everyone who passes by.

Focus on the Most Beneficial Visitors

While at an exhibition, you want to spend time with visitors who are interested in your product or service. It is hard to determine who you need to engage with. Additionally, a competitor or someone trying to sell you something will visit your booth. To help determine the type of visitor a person is, ask them questions about themselves, such as “where are you from?”, “where do you work?” and “what do you think about my service?” These questions will help you determine whether the visitor is actually interested in your product or service. Always be courteous and polite; however, if you can tell they are not interested in becoming a customer, quickly move on to another visitor.

Follow Up

This is one of the most important things to do after a trade show. This should be done as quickly as possible. When you return to the office, begin pouring over the information and contacting your leads.

There are many ways to get the information you need. If it is a business trade show, your visitors will usually have business cards, so ask for one. If it is a public event, offer a special discount to those who visit your booth and leave an email address. When you return from the event, send out an email thanking them for visiting your booth and offer them a special “event only” discount.

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