Twitter Power: How to Dominate Your Market One Tweet at a Time (Hardcover)

Marketing is by nature shameless. There is no loyalty to one product or one’s idea. What determines a new pursuit is how well that particular campaign converts. I see the new book “Twitter Power: How to Dominate Your Market One Tweet at a Time (Hardcover)” as a shameless marketers attempt to profit off a current trend.

This author probably said to himself one day… what’s popular? How could I make a quick buck? I know! Twitter is the hottest thing on the Internet. I’m going to become a self proclaimed “expert” even though I know nothing about Twitter today and write a book about how to use Twitter as a marketing tool. Let’s get out in front of this Twitter trend and write a book before everyone else does.

I don’t mind marketers pursuing hot trends, but what I can’t stand is when these salesmen claim to be experts. Twitter isn’t a hard concept to understand. You don’t need a book to understand its a powerful marketing and branding tool. Take a look at Joel Comm (author) blog “Make Money Online” http://www.joelcomm.com “Joel is a New York Times Best Selling Author and Social Media Expert.” Expert being my pet peeve here.

Just feel like ranting today may be I’ve spent too much time reading eBook pitches on ClickBank where everyone is an expert.

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