Profile of YouBar VistaPrint.com’s Featured Business

  • March 5, 2012
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Profile of YouBar VistaPrint.com’s Featured Business

It used to be that family owned small businesses were shops that would open on a local street, and get clients from around town to grow their businesses. Now, the Internet is the playground of any company, and a lot of new small businesses open up their doors online. That was the case of YouBar, a project that started in 2006 by owner Anthony Flynn and his family. The premise was simple, making energy bars customized for their clients. Here’s an overview of the company, how they grew up and how Flynn became a minor TV celebrity.

YouBar started as a family business, and to this day is still being run by Flynn and his family, his mom and his brother. They have a small office where they make the energy bars themselves, baking and creating the food from bare ingredients for their clients. Of course, the main appeal of their services is the customization that they offer. When someone goes to their web site, you can see right away the vast amount of customization available. Any organization or event could get energy bars with their own name and logo printed on the wrapper. They offer various types of bars, with ingredients like chocolate, fruits, honey, and more. Over the years, they also started to diversify and now offer shakes, trail mixes, and more. The prices are fairly reasonable, and they seem to have acquire a small list of loyal clients. It’s hard to say just how popular they have become, since the whole purpose of the site is to customize these bars in your name, so you won’t find YouBar products around.

The company has been featured in many TV shows like Good Morning America, the Food Network, and more, but perhaps how owner Anthony Flynn became the most famous was when the company Vistaprint decided to film a TV ad and feature YouBar as its main customer. Flynn describes the event as starting fairly simple, by an email he received from Vistaprint. This email explained that YouBar has bought a lot of business card materials from them, and that they were interested in making a commercial featuring them. In just a few weeks, a whole crew of over 40 people spent 14 hours in the small business filming for the ad, and when it was unveiled, Flynn went on a stage to a crowd of fan. Needless to say, Flynn was quite surprised at being selected, and at all the appraises he received. In a way, he had become a minor celebrity since so many people had worked on the commercial and already knew him by editing all that footage, before he even met the people working there.

In the end, Flynn is still working in his small business, and there’s no question that the Vistaprint ad experience helped with their own marketing efforts, along with having made him a celebrity, at least amongst the people who saw that commercial.

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