Imagine a bra made just for you, with your custom measurements, all done in the comfort at your own home. It’s said that 75% of all women wear the wrong bra size because women have always been measured as if both breasts are perfectly symmetrical. There’s a product currently with a $250,000 Kickstarter goal that is looking to achieve the ultimate dream of making the world’s most comfortable bra. Gage is custom bra made just for you and their team needs your support on Kickstarter.

The story behind this Kickstarter begins with a problem. Lindsey D’Antonio, the founder, tried over and over to find a bra that fit her correctly. She tried on everything from bras at high-end boutiques, to expensive designer bras. During this process of finding a bra that actually fit she accumulated a drawer full of bras she didn’t wear. One night while Lindsey was out to dinner with her husband and friends she was complaining that she couldn’t wait to get home so she could take her uncomfortable bra off. Lindsey’s husband started to ask why it was so hard to find a good bra. How do women shop for bras, the current measuring techniques etc.? While Lindsey was answering her husband’s questions, she realized that there is a better way! This was the genesis of Gage.

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Wearing a garment to support the breasts may date back to ancient Greece. “Women wore an apodesmos meaning “breast-band”, a band of wool or linen that was wrapped across the breasts and tied or pinned at the back. Roman women wore breast-bands during sport. Though the first bra, a linen and lace garment that looks almost exactly like a modern bra, was discovered in an early 15th century collection from Lengberg Castle in Tyrol, Austria. Mass-produced bras are manufactured to fit a prototypical woman standing with both arms at her sides. The design assumes that both breasts are equally sized and symmetrical. (https://en.wikipedia.org/wiki/Bra).” Yes, as you can see it has taken this long to finally create a custom, comfortable bra that all women can wear without discomfort.

The Gage measuring device is shipped to your home, adjust the eight pivot points to measure everything, and finally enter the measurements on the Gage web site and they will work their magic! Gage is a bra designed by women and it’s the first bra you will not want to take off.

Kickstarter

Pledge $199 or more and you will receive the first Gage Measuring Device and a $50 credit towards a Gage Bra or Swimsuit Top. The best part is you don’t have to send the Gage Device back you can use it over and over again. Use it for both bras and swimsuit tops. At the $499 level you will receive a limited edition Gage Measuring Device and a $200 credit towards the most comfortable bra or swimsuit top made just for you.

Conclusion

The Gage Company slogan is “Designed by a woman. Designed for ALL women.” If you are running into the same problem Lindsey D’Antonio discovered consider supporting the Kickstarter with this mission today. Start wearing a bra you’ll never want to take off.