Working with Affiliate Managers to Boost Your Blog Earnings

  • September 29, 2008
  • Make Money Online
  • Comments Off on Working with Affiliate Managers to Boost Your Blog Earnings

CashSherpa.com is not only about saving money it’s also about making money. One of the best ways to make money online is by starting a blog.

Your new job as an affiliate to a merchant and a blogger to a crowd who loves you already may take up most of your time. What you have to know is that affiliate marketing may also take up some of your own resources. Like any other successful business, most of the successful affiliates you will meet will tell you that they have had to shell out some cash for a very worthy campaign. In fact, you are already shelling out some cash by building a blog and paying for hosting.

Money coming in vs. Money coming out

Every now and then, you will find a merchant who is more than willing to give you the lion’s share of the profit. With that in mind, you go in a flurry of activity and try your best to get the product out there. The problem is, while you know that a product is useful, you can be sure that several more people know of this fact too, and have been recruited by the same merchant. A successful campaign is only successful when your efforts convert, i.e. you make a sale. If a product is hot, and there are other people aiming for the massive crowd that would love to buy the product, your main ally in making the campaign (which you are spending your own money on) work in your favor will have to be the affiliate manager in charge of your account. He can enlighten or clarify some regulations, as well as provide you with banners that you need.

Working with Affiliate Managers

A good relationship with your affiliate manager means keeping in constant touch, learning about which campaigns or products are expiring soon, and requesting for better banners.  Affiliate managers are also the ones who will help you when your clicks are not being counted, or if there are discrepancies in the computation of your commission.

Always start your letters to your affiliate manager with pleasantries, no matter how distraught you are (e.g. you have been keeping the campaign going, bleeding cash and still, your leads are not being counted). Set the mood to professional and explain your side calmly. Getting in a word war with an affiliate manager could endanger your investment and make your efforts seem pointless. Of course, you know quite well that they need your efforts for them to earn, but making yourself a liability by being difficult could just exasperate the most patient affiliate manager.

First of all, choose a program that has the best reputation for customer or affiliate service. How do you know which ones are good? Ask around, check out the sites that are promoting the products and politely ask for feedback. The easiest way to find programs with very good affiliate communication is to analyze how their campaigns are doing inside an affiliate network. Some questions to ask include:
1. Does it feel like the affiliate manager is offline all the time?
2. Do they send you newsletters to inform you of the new products that need promoting?
3. Do they have banners that fit your campaign? If not, are they willing to craft some new banners just for you?

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